How do you feel about your current social media marketing plan? Like many, you may focus most of your time on Twitter, Facebook, and LinkedIn. While these three services put you in position to drive a lot of traffic, there is another you may be overlooking: Pinterest.
Many people believe that Pinterest is only for professionals in some sort of “design” industry, however, nothing could be further from the truth. Regardless of the industry, there are ways you can use this social media service to your advantage.
Here are five tips for marketing your business on Pinterest:
1. Add a “pin it” button to your website. With this in place, visitors have the ability to pin any image they come across. If you don’t have this button in a prominent location, it becomes much more time intensive to add a pin, which will scare many people away.
2. Don’t go nuts. As tempting as it may be to load up your feed with “pins,” you don’t want to go overboard. Doing so will annoy your followers. Even if they continue to follow you, they will become “blind” to your pins.
Quality over quantity definitely holds true here.
3. Begin the curation process. This is as simple as browsing categories within your industry, and pinning items that are of interest to you and your company. Even if these items are not your products, pinning them will increase traffic to your account.
4. Take advantage of cross promotion. Are you looking for the best way to jump start your Pinterest account? You can do this easily enough by sharing your new account with followers on your other social media channels.
Tip: you can also send out an email to clients, coworkers, and friends with a link to your account.
5. Remain consistent. The last thing you want to do is get others excited about your Pinterest account, just to give up on this form or marketing before you achieve success. You may not get the results you are looking for right away, but if you remain consistent you will begin to reach your goals soon enough.
If the time has come for you to introduce Pinterest marketing to your business, the five tips above will point you in the right direction.
Marketing your business on Pinterest is not nearly as challenging as it sounds. Once you get started, you will realize just how simple and effective it can be.
