6.) Business Exchange – Network with Industry Leaders and Become the Thought Leader
Business Exchange is literally the Business Week of Social Networking. What I like about it is that it is similar to LinkedIn in terms of demographic but it gives you the ability to network with and share/learn information with/from other professionals in pre-defined categories and industries. For instance, for the topic of social media alone there are actually categories covering analytics, branding, business failures and successes, design, social media in the workplace, social media innovation, job hunting, marketing, operations, privacy, training, and social media vs. old media. Find your industry’s category(s), start sharing information that would interest decision makers in your industry, and build out relationships as you would on LinkedIn. on Business Exchange for the latest in social media strategy. B2B social media marketing is like anything else social media-related: new tools, old rules. Business has always been social. You just need to find where your audience is and get used to a new paradigm where you professionally network with others and try to gain mindshare in a virtual, online world. That is, in a nutshell, B2B social media marketing.
(Source: Neal Schaffer, Windmills Marketing)
