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These Are The Keys to Thriving on Social Media in 2025

Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyMarch 25, 20258KViews 0Likes 0Comments

It's no secret that social media is not what it was a decade ago. Opinions vary as to whether it's better or worse, but either way, the entire landscape has changed. Chronological timelines have been replaced with algorithm-based feeds, which means that getting your content in front of its intended audience requires a whole new…

Harnessing the Power of AI Automation to Streamline and Supercharge Your Marketing

AI, marketing strategyMarch 18, 20256KViews 0Likes 0Comments

AI-powered marketing automation is no longer in the distant future — it’s here now, and it’s transforming how businesses approach marketing. By leveraging predictive analytics, hyper-personalized content, chatbots, and more, marketers can optimize their strategies for greater efficiency, engagement, and conversions. Here are a few of the innovative ways that we're seeing businesses using AI…

SEO in the Age of AI: 7 Ways to Get AI to Recommend Your Business

AI, Search Engine Optimization, SEOMarch 11, 20259KViews 0Likes 0Comments

As ChatGPT and other AI platforms start to steal some of Google's search thunder, your SEO strategy will need to adapt accordingly. The big question is, if people are asking AI to solve a problem they have, how do you get the AI models to recommend your business? Here are seven key techniques that will…

How to Turn Your Email Newsletter into a Marketing Powerhouse

Email, Email Marketing, Thought LeadershipMarch 4, 20255KViews 0Likes 0Comments

Email newsletters are evolving into powerful platforms for testing and refining content. When executed effectively, they can increase engagement, establish authority, and strengthen SEO through the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) criteria that Google values. However, many businesses miss out by underutilizing newsletters. Without feedback, it’s hard to gauge if your content resonates with…

These Tough-Love Truths Will Boost Your Google Business Rankings

Google My Business, Google Reviews, Search Engine Optimization, SEOFebruary 25, 20253KViews 0Likes 0Comments

Sometimes in order to grow your business, you've got to face up to what's holding you back, and that's not always easy. Trying to get your business to rank highly on Google Maps or the SERPs can be frustrating, especially if you're a business with a lot of local competition. That said, there are some…

7 Ways to Boost Your SEO with AI Search Optimization

AI, Search Engine Optimization, SEOFebruary 18, 20254KViews 0Likes 0Comments

If you want your SEO strategy to perform well in 2025, it needs to be optimized for AI search. AI-powered platforms and search engines are becoming more sophisticated every day, but they prioritise and retrieve information in a different way from algorithm-based search engines like Google. AI search relies on contextual understanding, so you'll need…

5 Ways You Can Use Conversion Rate Optimization to Drive Business Growth

digital marketing, digital marketing strategy, SEOFebruary 11, 20257KViews 0Likes 0Comments

Did you know that the average landing page conversion rate is only 2.35%? That doesn't mean you can't do anything to stay above that average, of course. Conversion Rate Optimization is the process of improving your landing pages (and your website in general) to create a better experience for visitors, who will then be more…

What is Search Intent, and Why Does It Matter for Your Business?

keyword research, Search Engine Optimization, SEOFebruary 4, 20257KViews 0Likes 0Comments

Google exists to help you find answers, but at the same time it's trying to figure out the motivation behind your questions. This process of discerning the underlying goal behind a person’s online search is called search intent. Understanding search intent is crucial for improving visibility on Google and optimizing content for better SEO performance.…

5 Powerhouse Social Media Marketing Trends to Follow in 2025

Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyJanuary 28, 20256KViews 0Likes 0Comments

This year, business will be under more pressure than ever to adapt to the highly competitive and constantly evolving world of social media marketing. While the ever-shifting algorithms and decline of organic engagement present challenges, the social media space also offers brands a valuable opportunity to interact with both new and existing customers. With…

How Soon Should You Expect Results from Your Marketing Campaigns?

digital marketing strategy, Email Marketing, SEO, Social Media Marketing StrategyJanuary 22, 20256KViews 0Likes 0Comments

Many business owners seek marketing advice when they're at a point of mild panic, when they've been trying different things and are uncertain of what else they can do. They're hoping that an expert marketing strategy will help yield quick results to get things moving in the right direction again. However, the reason it's…

COGO Digital Marketing Newsletter, January 2025

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaJanuary 14, 202510KViews 0Likes 0Comments

It's a brand new year, and a brand new opportunity to build a killer digital marketing strategy! Here are the best tips from experts who know the game inside and out. BIG-PICTURE MARKETING PERSPECTIVES From smarter AI adoption to better transparency, these are the 5 essential priorities for marketers in 2025. In this tumultuous marketing…

The 2025 Edge: Strategies to Dominate and Thrive

small business successJanuary 8, 20251KViews 0Likes 0Comments

In 2025, thriving in business isn’t just about keeping up—it’s about standing out in a fast-moving, competitive world. For small businesses, this means adopting simple, effective strategies that connect you with your ideal customers, build trust, and create a lasting impact. Let’s explore some actionable steps you can take today to make 2025 your breakthrough…

Author page: Peg McDermott

Peg McDermott

Harnessing the Power of AI Automation to Streamline and Supercharge Your Marketing

SEO in the Age of AI: 7 Ways to Get AI to Recommend Your Business

How to Turn Your Email Newsletter into a Marketing Powerhouse

These Tough-Love Truths Will Boost Your Google Business Rankings

7 Ways to Boost Your SEO with AI Search Optimization

5 Ways You Can Use Conversion Rate Optimization to Drive Business Growth

What is Search Intent, and Why Does It Matter for Your Business?

The 2025 Edge: Strategies to Dominate and Thrive

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