When you're focusing on social media marketing, you might think that the broadcasting is the whole point - after all, you want to get your message out to the greatest number of people, right?
Peg McDermott
We've all been there: you're building up your company's social media accounts, and it just seems to be going so slowly. You get a trickle here, a trickle there, but in the end the growth is not nearly what you'd hoped it would be. You look at the social media accounts of your competitors, of celebrities, even of your personal friends, and wonder why your numbers aren't up where theirs are.
Thanks to the internet and especially social media, the way business owners communicate with customers is changing rapidly.
If you're spending a significant amount of time on Twitter trying to increase your presence there for marketing purposes, it can be frustrating when you don't get the level of following you expected. What's even more frustrating is when people do follow you, only to unfollow again a few days later. If you're finding that your Twitter following is waning despite all your efforts, here are three issues you might want to have a look at to help turn things around.
If your company deals mostly in business-to-business (b2b) transactions, you may not think that there's anything a site like Pinterest can offer you. After all, on the surface it can appear that Pinterest is more like a turbo site for the Etsy crowd - perfect for artistic types who are selling handbags or home decor items. But if you're looking to up your b2b marketing game, Pinterest has a lot to offer you, too.
So many businesses have Google+ accounts that they barely use, or that they use in the same way they use Facebook or Twitter. There has been a lot of confusion about the best way to use G+, and so a lot of businesses have failed to develop their G+ marketing strategy to the fullest. If you're looking to get more out of the G+ marketing experience, here are a few tips to boost you up to the next level.
As the name suggests, press releases used to have a much simpler and straightforward function than they do today, that being to release information to the press in a controlled manner. These days, however, with online media taking over, the press release has now become more of a broadcast, with content from press releases flooding online news aggregators daily.
When Pinterest marketing first become popular last year, people seemed to think that it was mostly for businesses who had something to sell that was primarily of a visual nature. In other words, if you had a catalog of images of products you had for sale, like shoes for example, Pinterest would work well as a marketing tool.
As with most success stories, tales of a meteoric social media campaign gone viral can make you believe that the same kind of success is right around the corner for you, too. You might imagine sitting back while the visitors roll in on your Twitter and Facebook pages, and while you wonder why you didn't get into social media marketing earlier.
The labyrinth of ever-evolving Facebook changes can be difficult to keep up with, but there are always a few tips and tricks out there to help make your life easier on the world's largest social network. Here are a few recent tips that can help you navigate the site more efficiently, and get more out of your efforts.
Most businesses and individuals are on all the major social networks. This means that marketing for Facebook, Twitter, and the like becomes somewhat easier over time, as there is a lot of group knowledge about the best ways to reach out to an audience via these regularly-used channels. But what if there's a social network out there that is a little more tailored to the focus of your business?
Having a blog for your business is a great way to communicate with your audience, and it's also a great way to give your business a more "human" element. Within the context of your company blog, you can share all kinds of useful or even just entertaining posts. Some business blogs, however, are more focused and company-oriented than others.