Today’s CEO is not social. So says Forrester Research’s CEO George Colony. Very few of the CEOs at top companies in the U.S. and the rest of the world have any material presence on the popular social media sites. Read more
Peg McDermott
I've shared many times on the importance of a well-optimized web presence. Building a great website or social marketing 
campaign with no SEO strategy or plan is a waste of precious marketing dollars and time. The following tips, courtesy of Hubspot.com, outline some simple strategies any small business can follow to make sure their site is seen - and ranked - by the search engines:
6.) Business Exchange – Network with Industry Leaders and Become the Thought Leader
5) SlideShare – Present Your Business to the World
4) StumbleUpon – Traffic Generating Community
3) Twitter – The Potential Viral Spread of Tweets Cannot Be Ignored
2) LinkedIn – Your Hub for B2B Social Media Marketing
Facebook has long been known as the top choice for business-to-consumer (B2C) social media marketing. But which social networking sites and social media sites are effective marketing channels for business-to-business (B2B)? How can B2B leverage social media to strengthen customer service, engage with customers and prospects, and differentiate themselves in a competitive marketplace? Starting this week, and over the next few weeks, I’ll share some of the top 6 social networking tools for B2B success in the social sphere compiled by Neal Schaffer of Windmills Marketing.
I hosted a webinar last week entitled "How to Grow Your Business Using Social Media" and much of the content covered three main points: how to use social media to increase brand awareness, generate leads, and the SEO benefits of social media. If done right, a well-branded social media network can serve as a powerful…
Over the last several months, I have heard many colleagues and clie
nts trumpet the same theme: What is Twitter and why should I care? Twitter is a microblogging tool and one of the fastest growing web brands on the Internet. Businesses are now getting smarter and using Twitter for marketing reach and brand awareness. If you haven't already started using Twitter, now is the time to start using this powerful social network to build your followers. The tools below, compiled by Pierre Zarokian of Submit Express, will help you to use Twitter more effectively.
I did a talk tonight for a local non-profit group and most were very interested in social media and others couldn't understand 
what all the fuss was about. Fuss indeed. Whether we like it or not, the social media train is fast, it's here, and it's not going away. Those businesses and non-profits that see the value in using the tools of this new digital frontier will enjoy the benefits of the organic growth a strategic social media campaign can generate. In the social sphere, there are many ways to generate business using social media and we'll start with some simple blogging strategies to follow :
I went to a great networking lunch today and the featured speaker talked about the importance of blogging. Cindie Reinhold shared her experience and success building bridal blog (http://www.bridesandweddings.com/).