I went to a great networking lunch today and the featured speaker talked about the importance of blogging. Cindie Reinhold shared her experience and success building bridal blog (http://www.bridesandweddings.com/).
Peg McDermott
Social media, when included in an overall business development plan, is very effective in 
generating targeted leads. The key is to work your network across multiple channels. Use Twitter as a lead developer vehicle for identifying and engaging with prospects. Invite your new follower to become a fan of your Facebook Fan page. Once engaged, provide an incentive to your new fan to opt-in to your marketing lists. Give your email campaigns and other marketing efforts more reach by cross promoting in your social network. Use Google Analytics (free), and other measurement tools to measure social media, web and blog traffic. Trackur is a social media monitoring tool that tracks nearly every element of online media, from blogs, RSS feeds and Tweets, to images and video. It start at $18/mo subscription but also offers a free version.
Tools for Keeping an Eye on Your Competitors | Social Small Biz http://ow.ly/1nCby # Good traffic building information for brick & mortar businesses - 9 Killer Tips for Location-Based Marketing http://ow.ly/1loFL # Powered by Twitter Tools
Grow your business using social media http://is.gd/a6idH # Great info on how to use Facebook for business! 6 Tips to Use Facebook for Your Business | Twitter Freak http://ow.ly/1i9hD # Looking forward to my talk on social media at the "Design Days" seminar going on tomorrow at the Washington Design Center! # …
A solid social media strategy is no longer a “nice to have” but a “need to have” in an overcrowded and com-petitive marketplace. When we develop an online marketing plan for our clients, we begin with a solid and integrated strategy and end with a way to measure the value of the campaign. It’s important…
Google, Yahoo, Bing still control the majority of search traffic with Bing seeing some gains - http://ow.ly/16jV4 # Marketing Tips for Using Google Buzz http://ow.ly/160YH # Social media: Listen less and sell more - iMediaConnection.com http://ow.ly/15Dnh # Socialmedia http://ow.ly/156og # Powered by Twitter Tools
The Ultimate List: 40 Social Networking Sites Specifically for Small Business, Entrepreneurs, and Startups http://ow.ly/14Anj # Useful app on Facebook to build a professional profile: Facebook | Professional Profile: Business Networking http://ow.ly/14na1 # Gartner’s prediction on email and social networks: disappointing - Social Email Marketing http://ow.ly/145e7 # Powered by Twitter…
A new year with some fantastically low cost ways to market a business - from blogging, to tweeting, to creating a fan page on Facebook, to yelping, there is no reason not to take advantage of these tools. Sadly, there are a lot of businesses out there either not using them or not knowing where…