In a report released this week, global consumer insight giant Experian Marketing Services revealed statistics on how consumers in various markets spend their online time. The report shows that in 2012, the average American spent more than a quarter of every online hour on social networking sites. By contrast, only five minutes was spent shopping, and nine minutes was spent on entertainment sites.
Peg McDermott
You may be thinking that you don't have any need for blogging, or that the time it takes to write a post would outweigh any potential reward. Although there are certainly many ways to blog, a little can go a long way, and if you play your cards right, you'll see that even a small amount of blogging effort can yield some great search engine results.
You probably don't have it just yet, but they're rolling it out in waves very soon - earlier this month, Facebook announced a huge redesign to the news feed, modifying just about everything with regard to how users view content. Branding it as "the best personalized newspaper in the world," Facebook is changing the way we aggregate content... again.
If you've started a blog for your website, you've taken an important step in your marketing journey. However, in order for that step to benefit your business, you have to find ways to get people reading the blog posts you write. Here are four things to keep in mind, both when you're writing your blog, and when you're trying to find effective ways to promote it.
