The 3 Essential Steps to Growing Your Email List in 2024

Email MarketingMay 28, 20244KViews 0Likes 0Comments

It's a simple formula: more email subscribers equals more sales. The larger and more engaged your email list is, the more it's going to act as a catalyst for the growth of your business. Nurturing and serving your email list should be a top priority if you want your products, services, and offers to be…

COGO AI Newsletter, Late May 2024

AI, digital marketing, NewsletterMay 20, 20242KViews 0Likes 0Comments

The COGO AI Newsletter is back, featuring the latest expertise from those leading in the field of AI-assisted digital marketing! TOP HEADLINES Two giants unite — Coca-Cola and Microsoft announce a five-year strategic partnership to accelerate generative AI initiatives. Apple's big news — Experts are speculating what Apple's AI announcement will be for the opening…

COGO Newsletter, May 2024

Digital Blend, digital marketing, SEO, web design, Website DesignMay 13, 202410KViews 0Likes 0Comments

We're back with more great digital marketing strategy knowledge from the COGO Newsletter, helping your business to grow and thrive in 2024! WEB DESIGN Know your numbers — These are the seven best traffic analysis tools to boost your website's performance. Safari 18 — Apple's upcoming browser could pose some challenges for businesses and advertisers…

Why AI Is the Key to Supercharging Your Social Media Marketing in 2024

AI, Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyApril 29, 202445KViews 0Likes 0Comments

Over the past couple of years, the integration of artificial intelligence into social media strategies has become a significant game-changer for marketers. This innovative technology has transformed the way businesses engage with their audience, analyze data, and personalize their marketing efforts. AI's impact on social media marketing is multifaceted. It enables marketers to gather valuable…

How LinkedIn’s New Changes Will Boost Your Marketing in 2024

LinkedIn, LinkedIn Training, Thought LeadershipApril 1, 20245KViews 0Likes 0Comments

In the social media landscape, LinkedIn was always an outlier because it was more of a professional networking service than a "look at me" platform. However, over the past couple of years it seems that all the social channels are trying to become each other, each adopting the most popular features of the others in…

COGO AI Newsletter, Late March 2024

AI, digital marketing, NewsletterMarch 25, 20243KViews 0Likes 0Comments

We're back with more from the COGO AI Newsletter, featuring important AI news and tools to help you get ahead of the AI marketing curve! TOP HEADLINES Crafting search through AI — What to expect as Google's AI search is changing marketing strategy. True customer personalization — How marketing tech leaders must personally upskill and…

COGO Newsletter, March 2024

Digital Blend, digital marketing, SEO, web design, Website DesignMarch 18, 20249KViews 0Likes 0Comments

It's time for another edition of the COGO Newsletter, with all the digital marketing expertise to get your business on the right track in 2024! WEB DESIGN The importance of identity — Why strong branding needs to be a central concern when redesigning your website. Update and upgrade — Seven tips to tidy up your…

The 5 Mistakes You’re Making with Your Google Business Profile Photos

Google My Business, Search Engine Optimization, SEOMarch 5, 20243KViews 0Likes 0Comments

How much effort are you putting into your Google Business Profile? If your business has a physical location, your GBP is an essential SEO tool that greatly affects both your Google Maps listing and your local search rankings, and photos are one of the most important elements of the GBP. Here are five common mistakes…

COGO Newsletter, February 2024

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaFebruary 20, 20249KViews 0Likes 0Comments

It's time for a fresh serving of the COGO Newsletter, featuring all the expert advice you need to take your marketing game to the next level in 2024! THE BIG PICTURE Shifting priorities — Why accessibility will become the foundation of marketing strategies in 2024. How to build trust — Maintaining trust with customers is…

COGO Digital Blend AI, February 2024

AI, Digital Blend, digital marketingFebruary 13, 20242KViews 0Likes 0Comments

It's time for a new edition of the Digital Blend AI newsletter, bringing you all the AI news and info you need to stay ahead of the digital marketing curve! TOP HEADLINES Adapt or die — How marketers are navigating the learning curve when it comes to AI-driven industry change. Super Bowl epiphany — This…

Here’s What You Need to Know About Google’s SGE in 2024

AI, Search Engine Optimization, SEOFebruary 6, 20247KViews 0Likes 0Comments

Google's new Search Generative Experience is using AI to help enhance and improve the quality of its service. The goal is to help people get the information they're looking for faster, and to be able to elaborate on topics so that a session can take the user from an initial question, right through to followup…

COGO Digital Blend AI, Late January 2024

AI, Digital Blend, digital marketingJanuary 30, 20242KViews 0Likes 0Comments

Can you believe January is almost over? Here's a new batch of Digital Blend AI, with all the news, tools, and tips to build your digital marketing strategy through the rest of 2024! TOP HEADLINES A bright future — A new report forecasts that AI marketing will be a $196.2 billion industry by 2030. Too…

Author page: Peg McDermott

Peg McDermott

The 3 Essential Steps to Growing Your Email List in 2024

COGO Newsletter, May 2024

COGO Newsletter, March 2024

The 5 Mistakes You’re Making with Your Google Business Profile Photos

COGO Digital Blend AI, February 2024

Here’s What You Need to Know About Google’s SGE in 2024

COGO Digital Blend AI, Late January 2024

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