If you think you already know what ChatGPT is all about, you ain't seen nothin' yet.
The new OpenAI o1 model is the first version of ChatGPT that is capable of out-smarting humans in some areas of problem solving, and that means it's no longer merely an assistant — it's more like a strategist who can…
Google is perpetually rolling out new features for Business Profiles, but some are more useful than others, and a recent upgrade to the chat functionality could be a real game-changer in terms of being able to communicate quickly with potential customers.
As all business owners are aware, delays in communication lead to loss of revenue,…
Sometimes we get so caught up in the front-end aspects of marketing, we forget that the whole point is to drive conversions. Beautiful Instagram posts and a well-designed website are certainly important weapons in your marketing arsenal, but chat is seen as less glamorous and often gets neglected. Here are some reasons why your business should immediately start using chat to speak to potential customers.
If you're not already using Messenger as a customer communication and support tool, you're missing out.
Despite all the recent legal issues that have plagued Facebook, it remains one of the most widely-used social media sites, and Facebook Messenger in particular is a wildly popular messaging platform. So popular, in fact, that recent statistics estimate…
Social media has evolved a lot since the early days, and building a following isn't really about content anymore - it's about image and brand perception. So how can you develop the kind of brand that people want to follow? Here are four good starting points.
Last week in part 1 of our series, we talked about why you would use a bot, how bots are changing the landscape of marketing, and how specific brands have leveraged bot technology. This week in part two, we're going to get into the nuts and bolts of how bots can be used as part of an online marketing strategy, and how you can develop your own chatbot as part of your marketing outreach.
