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How to Allocate Your Marketing Budget for 2019

Last week, we talked about some practical tips on how to start preparing your 2019 marketing strategy. Having goals and taking steps toward them is important, but of course any serious plan is going to require some funds to back it up.  So how do you know how much you need to set aside to reach each of your digital marketing goals for next year?  Here are some tips on how to portion out your marketing budget.

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5 Digital Ad Techniques You Need to Be Using Right Now

Keeping on top of digital advertising is a constant struggle. Trends and technologies progress quickly, to the point where you have to try to stay ahead of the curve just to keep up with the current pace. With that in mind, here are five digital advertising trends that you need to be moving forward on right now if you want to be at the top of your game heading into 2019.

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Why It’s Important to Try Facebook Stories

It seems like Facebook is constantly rolling out new features, so last year when they took a page out of Snapchat's book and unveiled Stories, the format was already familiar to a lot of users, especially the younger generation.  What was a little unexpected, though, was the rollout a few months ago that made the Stories feature available to Facebook business pages.  A lot of businesses still haven't quite figured out what to do with their Stories yet, but it's a great opportunity to start experimenting with the new wave of visual online marketing.

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