How to Get More Leads from Your Existing Website

Inbound Marketing, lead generation, SEO, Website DesignApril 15, 20256KViews 0Likes 0Comments

Your website is the central component of your company's online presence, but are you getting the most out of it? Many businesses invest heavily in their site’s design and content, only to find that it doesn’t convert visitors into leads. The good news is that with a few targeted adjustments, your site can become a…

5 Signs Your Website Is Costing You Leads (And How to Fix It)

SEO, Web Services, Website DesignApril 2, 202511KViews 1Like 0Comments

Your website is the hub of your company's online presence. It's where potential customers learn about your brand, explore your offerings, and decide whether to take the next step. But here's the thing: having a pretty website isn’t enough. If your site isn’t optimized to convert visitors into customers, it could be costing you more…

SEO in the Age of AI: 7 Ways to Get AI to Recommend Your Business

AI, Search Engine Optimization, SEOMarch 11, 202512KViews 0Likes 0Comments

As ChatGPT and other AI platforms start to steal some of Google's search thunder, your SEO strategy will need to adapt accordingly. The big question is, if people are asking AI to solve a problem they have, how do you get the AI models to recommend your business? Here are seven key techniques that will…

These Tough-Love Truths Will Boost Your Google Business Rankings

Google My Business, Google Reviews, Search Engine Optimization, SEOFebruary 25, 20256KViews 0Likes 0Comments

Sometimes in order to grow your business, you've got to face up to what's holding you back, and that's not always easy. Trying to get your business to rank highly on Google Maps or the SERPs can be frustrating, especially if you're a business with a lot of local competition. That said, there are some…

7 Ways to Boost Your SEO with AI Search Optimization

AI, Search Engine Optimization, SEOFebruary 18, 20257KViews 0Likes 0Comments

If you want your SEO strategy to perform well in 2025, it needs to be optimized for AI search. AI-powered platforms and search engines are becoming more sophisticated every day, but they prioritise and retrieve information in a different way from algorithm-based search engines like Google. AI search relies on contextual understanding, so you'll need…

5 Ways You Can Use Conversion Rate Optimization to Drive Business Growth

digital marketing, digital marketing strategy, SEOFebruary 11, 202510KViews 0Likes 0Comments

Did you know that the average landing page conversion rate is only 2.35%? That doesn't mean you can't do anything to stay above that average, of course. Conversion Rate Optimization is the process of improving your landing pages (and your website in general) to create a better experience for visitors, who will then be more…

What is Search Intent, and Why Does It Matter for Your Business?

keyword research, Search Engine Optimization, SEOFebruary 4, 202510KViews 0Likes 0Comments

Google exists to help you find answers, but at the same time it's trying to figure out the motivation behind your questions. This process of discerning the underlying goal behind a person’s online search is called search intent. Understanding search intent is crucial for improving visibility on Google and optimizing content for better SEO performance.…

How Soon Should You Expect Results from Your Marketing Campaigns?

digital marketing strategy, Email Marketing, SEO, Social Media Marketing StrategyJanuary 22, 20259KViews 0Likes 0Comments

Many business owners seek marketing advice when they're at a point of mild panic, when they've been trying different things and are uncertain of what else they can do. They're hoping that an expert marketing strategy will help yield quick results to get things moving in the right direction again. However, the reason it's…

COGO Digital Marketing Newsletter, January 2025

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaJanuary 14, 202514KViews 0Likes 0Comments

It's a brand new year, and a brand new opportunity to build a killer digital marketing strategy! Here are the best tips from experts who know the game inside and out. BIG-PICTURE MARKETING PERSPECTIVES From smarter AI adoption to better transparency, these are the 5 essential priorities for marketers in 2025. In this tumultuous marketing…

COGO Digital Marketing Newsletter, December 2024

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaDecember 17, 20247KViews 0Likes 0Comments

It's our last roundup up of 2024! Get ready to start 2025 on a strong note, with top advice from the best digital marketing experts out there. Happy Holidays! BIG-PICTURE MARKETING PERSPECTIVES If you're going into the new year with a modest budget, your business can still build a strong digital marketing strategy. The current…

COGO Digital Marketing Newsletter, November 2024

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaNovember 19, 20247KViews 0Likes 0Comments

The holiday season is upon us! It's time for a strong finish to the year with the best digital marketing strategy advice, as you prepare your business for 2025! BIG-PICTURE MARKETING PERSPECTIVES Tired of the constant onslaught of new technologies? If you want to get back to basics, here are some old-school marketing tactics that…

Is Your Business Making this Expensive SEO Mistake?

Search Engine Optimization, SEOOctober 29, 20242KViews 0Likes 0Comments

Sometimes marketing mistakes are not about what you're doing wrong, but rather what you're not doing. If your business has a local component to it, meaning your sales are not 100% online and you offer some kind of products or services to customers in your local area, you need to be focusing on local SEO.…

SEO

How to Get More Leads from Your Existing Website

5 Signs Your Website Is Costing You Leads (And How to Fix It)

SEO in the Age of AI: 7 Ways to Get AI to Recommend Your Business

These Tough-Love Truths Will Boost Your Google Business Rankings

7 Ways to Boost Your SEO with AI Search Optimization

5 Ways You Can Use Conversion Rate Optimization to Drive Business Growth

What is Search Intent, and Why Does It Matter for Your Business?

Is Your Business Making this Expensive SEO Mistake?

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