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WHERE BUSINESSES GO TO GROW

COGO Digital Blend, December 2021

This is it, the final Digital Blend of 2021, featuring the expert digital marketing tips and tricks that will give you a head start on 2022!


THE BIG PICTURE

Marketing predictions for 2022 – Ten growth marketing experts share their 2022 new year’s marketing resolutions, as well as the growth trajectories they predict for the coming year.

How website speed affects SEO – Why you need to prioritize fast loading times, and how doing so can help boost your search engine rankings.

Google says relax – After a major algorithm update that caused huge ranking fluctuations, Google explains why businesses would be better off taking a break until after the new year instead of scrambling to modify their website code.

It’s budgeting season – With online marketing becoming more essential than ever, here’s how to to use your money on the things that will make the most impact.


SOCIAL AND BRAND AWARENESS

Setting up a long-term PR strategySome new-year and new-business strategies for playing the PR game and winning.

Social media trends to watch – A new year means a whole new wave of evolution for social platforms – here are the trends to keep an eye on in 2022.


LEAD GENERATION

Retail is being reshaped – As 2022 starts on a note of widespread uncertainly, retailers will have to adapt with the times to keep consumers happy and engaged.

The importance of understanding metrics – A new report shows that only 15% of executives understand how marketing spend affects revenue, underlining a need for businesses to have a better grasp on how they define success.

What shoppers want – A new year brings new shopping trends, but getting back to basics may be the key to a winning lead gen strategy.


JUST FOR FUN

Brands jump on the TikTok comment train – After a video asking brands to comment for no reason went viral, major brands have been unexpectedly commenting on all kinds of videos, with hilarious results.

COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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