This is it, the final Digital Blend of 2021, featuring the expert digital marketing tips and tricks that will give you a head start on 2022!
THE BIG PICTURE
Marketing predictions for 2022 – Ten growth marketing experts share their 2022 new year’s marketing resolutions, as well as the growth trajectories they predict for the coming year.
How website speed affects SEO – Why you need to prioritize fast loading times, and how doing so can help boost your search engine rankings.
Google says relax – After a major algorithm update that caused huge ranking fluctuations, Google explains why businesses would be better off taking a break until after the new year instead of scrambling to modify their website code.
It’s budgeting season – With online marketing becoming more essential than ever, here’s how to to use your money on the things that will make the most impact.
SOCIAL AND BRAND AWARENESS
Setting up a long-term PR strategy – Some new-year and new-business strategies for playing the PR game and winning.
Social media trends to watch – A new year means a whole new wave of evolution for social platforms – here are the trends to keep an eye on in 2022.
LEAD GENERATION
Retail is being reshaped – As 2022 starts on a note of widespread uncertainly, retailers will have to adapt with the times to keep consumers happy and engaged.
The importance of understanding metrics – A new report shows that only 15% of executives understand how marketing spend affects revenue, underlining a need for businesses to have a better grasp on how they define success.
What shoppers want – A new year brings new shopping trends, but getting back to basics may be the key to a winning lead gen strategy.
JUST FOR FUN
Brands jump on the TikTok comment train – After a video asking brands to comment for no reason went viral, major brands have been unexpectedly commenting on all kinds of videos, with hilarious results.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
