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WHERE BUSINESSES GO TO GROW

COGO Digital Blend, February 2022

Welcome back to latest installment of Digital Blend, featuring tips and tricks from the experts who can help boost your digital marketing efforts!


THE BIG PICTURE

The 7 key factors for digital marketing success – Follow these steps to take your marketing strategy to the next level in 2022.

Tailoring your strategy for your brand – How to know your audience and adjust your content to their unique wants and needs.

How much data is too much? – Smart marketers know how to prioritize quality over quantity and pay greater attention to the metrics that really make a difference.


SOCIAL AND BRAND AWARENESS

Update your influencer strategy – The influencer economy is growing rapidly, but brands need to think carefully about who to partner with, and how.

Boost your brand’s popularity on TikTok – No longer just a fun app for kids, TikTok is now growing into a powerful tool for brands that want to reach a larger audience.

Are NFTs the next big thing for brands? – Businesses may be keen to jump on the NFT bandwagon, but they need to be able to bring something to the table for it to resonate with consumers.


LEAD GENERATION

The future of email marketing – Many things will be changing for email marketing in 2022, and smart businesses will start planning for those changes now.

From leads to conversions – These are the key management elements for converting sales leads into loyal paying customers.

Lead generation for ecommerce – Five of the best strategies for ecommerce businesses that are losing traffic and potential leads in the sales pipeline.


JUST FOR FUN

Randi Zuckerberg channels Adele – Mark Zuckerberg’s sister does a parody of an Adele song in an attempt to encourage more women into learning about blockchain and crypto.


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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