Has your SEO strategy recently fallen flat?
SEO has always been a complex game of cat-and-mouse, and it only gets more complicated with each passing year. If you’re finding that your business is not getting the traction that it used to, here are three SEO strategy mistakes you might be making, and how to fix them.
You’re Too Focused on Google
It used to be that if you wanted good SEO results, all you had to do was optimize your site to rank as high as possible on the Google SERPs.
If that’s still your primary strategy, it’s time to diversify.
People are now spending way more time on social media platforms than they are on Google. Tik Tok and YouTube have become extremely popular search engines in their own right, and in turn Google now ranks images, video content, and other media as well as web pages. If you want your SEO strategy to work in 2024 and beyond, you need to be optimizing for as many channels as possible in order to attract the greatest amount of traffic.
You Need to Increase Your Page Dwell Time
Getting visitors from search results to your website is only half the battle.
Increasing the time people stay on your site before returning to the search results (also know as dwell time) can indicate to Google that your content is useful, interesting, and relevant to the search terms.
How do you increase your dwell time? By making the content on your website visually friendly, easily scannable, and simple to navigate. For example, you should break large walls of text into smaller, more digestible chunks, and make sure the header menu items on your site are simple and clear. Anything that makes your website more appealing to the eye and easier to read is going to help keep visitors on the site longer.
Your Approach Is Too Static
The SEO strategy you used even just a year ago is not the strategy you need to be using now.
Not only is Google almost constantly tweaking its algorithm, but social media platforms are forever vying for attention, and the one that’s on top right now may not be the same as six months from now.
Yes, it’s time-consuming and effort-intensive to have to perpetually be reviewing your tactics and making adjustments to improve your rankings in various places, but if the result is better traffic and more conversions, then a dynamic and ever-evolving approach is the best investment for your business.
If you already have enough on your plate as a business owner, we’re ready to help! Our team can overhaul your current SEO strategy and fully integrate it into your online presence across all platforms. Contact us for a free consultation to get started, and finish 2024 on a high note!
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
