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WHERE BUSINESSES GO TO GROW

10 Facts about Social Media and your Sales

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Here are 10 fascinating facts about social media and your sales and business growth:
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1. 61% of U.S. marketers use social media for lead generation.
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2. It took radio 38 years to reach 50 million users; Facebook added over 200 million users in less than a year. 500 new Facebook accounts are added every minute. Note: 189 million Facebook’s users are ‘mobile only.’
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3. More than two users sign up for LinkedIn every second.
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4. 60% of consumers feel more positive about a brand after reading content from it.
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5. 50%-70% of the buying process happens before salespeople get involved.
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6. 89% of customers begin their buying process with a search engine.
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7. Good, relevant content is the essential ammunition for social selling – this is where marketing needs to step up. Use your sales teams to create content, be advocates online, and make social selling easy.
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8. 77% of B2B executives use smartphones and tablets to look up product or service information upon first learning of an offering and 33% say they are still referencing information from their mobile devices when a purchase decision needs to be made.
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9. In 2014 more than half of online adults 65 and over are now using Facebook.
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10. Social media is a great way to learn about issues from the customers’ perspective. Use social media as a tool to ask customers about your services so as to improve your business and answer concerns or gaps in your market.
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If you are thinking about your personal or company social media campaign or have questions about using social media or LinkedIn to grow your business, contact our specialized team at COGO Interactive. It is a great time to think about how to make your business boom in 2015 with updates to your online marketing strategy.
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