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WHERE BUSINESSES GO TO GROW

Using Social Media for SEO

I hosted a webinar last week entitled “How to Grow Your Business Using Social Media” and much of the content covered three main points: how to use social media to increase brand awareness, generate leads, and the SEO benefits of social media. If done right, a well-branded social media network can serve as a powerful search engine optimization tool for getting your brand on first page search results. The search engines can index everything including a LinkedIn profile, a facebook fan page, newsletter, press releases, blogs, articles, and a website. When used together Social Media and SEO are very effective in raising awareness and driving traffic. Social media provides fresh content and back links the search engines love. The more you refresh your content, the better your chances of moving up in the search page results. The key is to keep generating relevant and valuable content via social networks, upload your multimedia to the social media (YouTube, Flickr), blog as much as possible, generate a newsletter, send out press releases, submit articles, and keep your web content fresh.

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