Cogo Interactive is a results-driven digital marketing agency that provides cutting-edge digital marketing strategy to our clients in the Washington DC metro and around the country.
Peg McDermott
If you've been in the business world for longer than a decade, you're almost certainly used to the traditional model of the customer journey, in which the key factor was the skills of the sales rep. If a rep was good at selling, then the sales would happen, end of story. Sales reps controlled the situation by carefully crafting a narrative for the customer, letting information trickle out only when absolutely necessary.
It's no secret that where modern marketing is concerned, digital is where it's at. Over the past twenty years or so, companies have slowly shed their traditional marketing tactics in favour of email, web advertising, and more recently, social media.
That said, enough time has passed since the dawn of digital marking that it is no…
If you're a small business owner who relies on customers in your local area, then local SEO should be very important to you. Nearly half of all Google searches are for people seeking local information, and almost 90% of people who do a local search end up contacting a relevant business within 24 hours. So getting local web traffic is important, and here are some tips to help you turbo-charge your local SEO to increase your leads.
This is the final installment of our four-part series on digital marking, and we're going to finish up by talking about retargeting efforts through paid advertising.
In the first two parts of this series on digital marketing, we discussed changes you can make to your website, and to the content you share online. Today, in part three, we'll talk about nurturing leads through email campaigns.
In part one of this series on developing a digital marketing program, we talked about optimizing your website. This time, in part two, we're going to hone content creation to help increase search engine rankings.
Are you looking to develop a killer digital marketing program? This four-part series will help you with some tips for getting started. In part one, we're talking about optimizing your website for greater conversion rates.
Cogo Interactive is excited to announce that we were ranked as one of the top B2B Companies in Washington DC by Clutch.
One of the reasons so many independent brands have trouble keeping up an engaging blog is because they don't understand exactly what role their blog should play in their overall marketing strategy. If your blog is underperforming or you think it's boring to read, here are a few ways to supercharge it and start bringing in the traffic that will lead to more sales.
It's quickly becoming one of the biggest questions facing small businesses: how much money should you allocate to digital marketing?
Every couple of years, especially as social media has grown, the question arises as to whether it's still worth it to put time, effort, and money into email marketing. Even now, the answer continues to be a resounding yes - here are just a few of the reasons why it's still relevant.