It seems like Facebook is constantly rolling out new features, so last year when they took a page out of Snapchat's book and unveiled Stories, the format was already familiar to a lot of users, especially the younger generation. What was a little unexpected, though, was the rollout a few months ago that made the Stories feature available to Facebook business pages. A lot of businesses still haven't quite figured out what to do with their Stories yet, but it's a great opportunity to start experimenting with the new wave of visual online marketing.
It's no secret that visual marketing is the future of brand promotion. Everywhere you turn, businesses are using images, video and infographics to get their messages across. The percentage of visual content on websites and social media is increasing day by day, and even search engines are starting to give preference to content that is…
Facebook marketing, much like Google ranking, is subject to ever shifting algorithms and changes in the marketing landscape. As recently as a couple of years ago, simply posting things on your Facebook page was often enough to get people visiting your site and considering your products and services. Nowadays, not so much. Organic reach on most social sites is being deliberately throttled, which now corners businesses into relying on sponsored posts and column ads in order to find their target audience. It's not all bad news, though - if you know how to craft a good Facebook ad, you're well on your way to getting much better reach than you ever did organically. But what makes a good Facebook ad in 2018?

Are you using video in your digital marketing yet?
If you're not already using Messenger as a customer communication and support tool, you're missing out.
Despite all the recent legal issues that have plagued Facebook, it remains one of the most widely-used social media sites, and Facebook Messenger in particular is a wildly popular messaging platform. So popular, in fact, that recent statistics estimate…
Semantic search can help you better target your customer in light of advancing search technology.
Are you Leveraging Linkedin to Market Your Business?
Social media has evolved a lot since the early days, and building a following isn't really about content anymore - it's about image and brand perception. So how can you develop the kind of brand that people want to follow? Here are four good starting points.
Last week in part 1 of our series, we talked about why you would use a bot, how bots are changing the landscape of marketing, and how specific brands have leveraged bot technology. This week in part two, we're going to get into the nuts and bolts of how bots can be used as part of an online marketing strategy, and how you can develop your own chatbot as part of your marketing outreach.
In this two-part series, we're going to look at the ever-changing and advancing world of artificial intelligence, and specifically at how bots can help you with better customer service and stronger digital marketing.
Image Credit: Shop Catalog
You've almost certainly been aware that in recent weeks, Facebook and its founder, Mark Zuckerberg, have been under a lot of scrutiny. There are several issues that have been discussed and debated, but the main thing that everyone seems to be concerned about is personal privacy. While there will probably be some subsequent changes in Facebook over the next few weeks, there are a few things you can adjust right now on your Facebook account to put yourself back in the driver's seat.
