Are you Leveraging Linkedin to Market Your Business?
Peg McDermott
Social media has evolved a lot since the early days, and building a following isn't really about content anymore - it's about image and brand perception. So how can you develop the kind of brand that people want to follow? Here are four good starting points.
Last week in part 1 of our series, we talked about why you would use a bot, how bots are changing the landscape of marketing, and how specific brands have leveraged bot technology. This week in part two, we're going to get into the nuts and bolts of how bots can be used as part of an online marketing strategy, and how you can develop your own chatbot as part of your marketing outreach.
In this two-part series, we're going to look at the ever-changing and advancing world of artificial intelligence, and specifically at how bots can help you with better customer service and stronger digital marketing.
Image Credit: Shop Catalog
You've almost certainly been aware that in recent weeks, Facebook and its founder, Mark Zuckerberg, have been under a lot of scrutiny. There are several issues that have been discussed and debated, but the main thing that everyone seems to be concerned about is personal privacy. While there will probably be some subsequent changes in Facebook over the next few weeks, there are a few things you can adjust right now on your Facebook account to put yourself back in the driver's seat.
Have you ever had a special day coming up for which you wanted to look your best, and suddenly you looked in the mirror and thought, 'I wish I could get in shape and lose twenty pounds before the event this weekend'?
Can you believe it's already spring? March was an exciting month for digital marketing; here are a few ideas and options to add to your tool belt as you continue to build your strategy.
Despite the wide array of new and exciting ways that you can reach potential customers through all sorts of online channels, email (perhaps somewhat surprisingly) remains one of the best tools to reach out to your audience. That said, there's a lot of disappointment to go around when an email campaign fails to achieve the goals you set for it, and even more so when it fails so spectacularly that you start to wonder why you're even bothering at all.
It's always nice to be able to share some good news! For the past two years, COGO Interactive has been honored to be recognized by Expertise.com as one of the top 24 web design agencies in the DC area, and this year we're pleased to 
announce that we have once again been selected as part of this prestigious list.
Gone are the days when having an online business presence was just a matter of throwing a static webpage together and letting it do the work for you - today's consumers (and especially those from younger generations) are accustomed to the internet being a place for dynamic interaction. In terms of lead generation, this means that in order to stand out in a sea of available options, you need to be perpetually demonstrating why your product or service is special. Here are three ways you can start engaging with your audience in real time, to show everyone exactly what you're made of and why they should want a piece of it.
If you've been anywhere near the internet in the past five years, you probably already know just how important video is, and how much it has become a part of the online landscape. As internet (and especially mobile internet) speeds have become faster, the barriers that kept video from dominating in the past have fallen away. People are now watching over one billion hours of YouTube per day, live video streaming is possible even from mobile devices, and the marketing world has caught on to the importance of these shifts.
The first two months of 2018 are already over, and that has provided enough time to see just where the digital marketing road for this year is starting to lead. As we head into spring, here are four things to keep in mind as you prepare your business to have its best-ever year this year.