10 Questions to Help You Build a Powerful Blog

blogging, Content Development, content marketing, lead, lead generationMarch 21, 20193KViews 0Likes 0Comments

There's a lot of chatter in marketing circles about blogging making a comeback, but the truth is it never went away in the first place. Having a blog with great content that establishes you as an industry expert has always been an integral part of any strong digital marketing strategy, and here are ten questions that will help you build the kind of blog that will really help boost your reach.

5 Reasons Why Your Customers Are Your Best Salespeople

advocacy marketing, Customer Review System, referralsMarch 7, 20192KViews 0Likes 0Comments

Thinking about expanding your sales team this year? Honestly, there's probably no need, and it might not even be the best strategy. These days, the best way to drive revenue is not through refined sales tactics; it's through the advocacy of your customers. Here are five great reasons why your customers can do just as much (or more!) for your business than your sales team can.

This Is Why You Need to Optimize for Voice Search Now

digital marketing strategy, digital tech tools, SEO, voice searchFebruary 21, 20192KViews 0Likes 0Comments

It's estimated that by next year, nearly a third of web browsing will be done without a screen, and half of all searches will be conducted by voice. While there's no way to predict if those exact numbers will play out in that precise time frame, the trend is certainly apparent: voice search is becoming more and more a part of our everyday lives.

7 Must-Have Tech Tools for 2019

digital tech tools, online resources, tech toolsFebruary 6, 20192KViews 0Likes 0Comments

Maintaining an online presence can be complicated if you want to get noticed. You need graphics, video, and other media to attract attention, and of course on the back end you need analytics to find out exactly what's working and what isn't. Luckily, there are some great tech tools out there that can help you achieve these goals with minimum effort and stress, and with truly professional results. Here are our top seven tech tool picks for this year.

Cogo Interactive Recognized as a Digital Marketing Leader by Clutch

awards, small business success, top web design agencyJanuary 30, 20192KViews 0Likes 0Comments

We are pleased to share that we have been named one of the top digital marketing agencies and web designers in the DC metro area.

Four Steps to Finding Your Social Media Utopia

digital marketing strategy, facebook marketing, social media engagement, Social Media StrategyJanuary 16, 20192KViews 0Likes 0Comments

It's every marketer's dream: having a captive audience who are completely on board and ready to hear what you have to say. It may seem impossible, but with the latest trends in the evolution of social media, marketers now have a chance to create true communities like never before. But how can you move from traditional marketing strategies into this more socially-driven landscape? In order to make the most of this important shift, you need to incorporate these four elements.

What Is Your Why?

2019 Budget PlanningJanuary 3, 20191KViews 0Likes 0Comments

Customers can tell when business owners don't have their heart in what they're doing, and it's a real turn-off. It's no secret that people like to make money. It's what going into business is all about, right? Bills don't pay themselves, and going on vacation isn't free. The truth is, though, that if profits were…

Digital Marketing Trends that Will Skyrocket in 2019

2019 Budget Planning, digital marketing strategy, marketing budget, marketing strategy, video marketingDecember 6, 20182KViews 0Likes 0Comments

The new year is right around the corner, and as usual in the digital marketing world, in order to keep up you have to stay ahead of the curve. With that in mind, here are the marketing trends you need to keep at the forefront of your planning and strategy for next year.

Four Reasons Why Integrating Your Marketing Strategy Is Essential

2019 Budget Planning, digital marketing strategy, marketing budget, online marketing strategyNovember 28, 20182KViews 0Likes 0Comments

As you start reviewing your marketing results for 2018 and preparing for 2019, one of the questions you want to ask is how you can make the process more efficient in the year ahead. An integrated marketing strategy is one where you consolidate your efforts on every front and create an overall arc, rather than just looking at each aspect of marketing on its own. Here are the four main benefits of this approach:

How to Turn Blogging into a Lead Generation Machine

2019 Budget Planning, Blog Content Development, blogging, Content Development, Lead Development StrategyNovember 15, 20183KViews 0Likes 0Comments

For most businesses, their blog is the part of their website that is less about marketing, and more about information. A blog is a great way to demonstrate knowledge and authority in your field, establish a position as an industry expert, and share your wisdom with those who can benefit from it. A great side effect is that it strengthens your SEO game, making your site very attractive to search engine ranking algorithms. Businesses that blog on a regular basis generate 55% more site visits, 97% more links to their websites, and their pages get indexed 434% more often.

How to Supercharge Your Social Media Strategy for 2019

facebook ads, facebook stories, online marketing strategy, Social Media Marketing, video marketingNovember 8, 20182KViews 0Likes 0Comments

Just as digital marketing is a constantly-changing landscape, social media evolves right along with it. As an integral part of any online marketing plan, your social media strategy needs to take into account all the latest best practices, as well as modifying your content to keep up with what audiences expect in 2019. With that in mind, here are a few things you need to prioritize.

How to Allocate Your Marketing Budget for 2019

2019 Budget Planning, digital marketing, digital marketing strategy, marketing budget, Social Media StrategyNovember 2, 20182KViews 0Likes 0Comments

Last week, we talked about some practical tips on how to start preparing your 2019 marketing strategy. Having goals and taking steps toward them is important, but of course any serious plan is going to require some funds to back it up. So how do you know how much you need to set aside to reach each of your digital marketing goals for next year? Here are some tips on how to portion out your marketing budget.

Author page: Peg McDermott

Peg McDermott

10 Questions to Help You Build a Powerful Blog

5 Reasons Why Your Customers Are Your Best Salespeople

This Is Why You Need to Optimize for Voice Search Now

7 Must-Have Tech Tools for 2019

Cogo Interactive Recognized as a Digital Marketing Leader by Clutch

We are pleased to share that we have been named one of the top digital marketing agencies and web designers in the DC metro area.

What Is Your Why?

Digital Marketing Trends that Will Skyrocket in 2019

Four Reasons Why Integrating Your Marketing Strategy Is Essential

How to Turn Blogging into a Lead Generation Machine

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