Author page: Peg McDermott

With the new year here, it is safe to say that you have a lot of hope for the future of your business. While there are sure to be challenges in 2015, if you play your cards right you know you are in position to do big things.

As a small business owner, you are well aware that you can get a lot of “bang for your marketing buck” by focusing on social media. Like many, you may spend most of your resources on Facebook, Twitter, and LinkedIn. While these may be the three biggest social media platforms, at least from a marketing potential perspective, there is another to consider: Instagram.

Do you have an annual marketing strategy and plan in place? This is a “yes or no question” that should have a “yes or no answer.”