If you are working with partners, associates, or employees in your business, there's no point in trying to pretend that the use of social media won't get complicated at some point. It's one thing when someone in the organization says something unacceptable in the office and it is dealt with internally, but when someone in your company says something unacceptable on the internet, the implications are much greater. Not only does it have the potential of being seen by millions of people, but it can have long-lasting consequences. Once an ill-advised tweet or Facebook update is out there, it's out there, and even if it gets deleted, often by that time it's too late and the damage is done.
It’s fairly well known that a solid social media strategy is very effective in raising awareness around a brand. What is less known, is that social media also serves as a powerful tool in search engine optimization. Today, search engines can index or “crawl” and rank a Facebook fan page, a LinkedIn professional profile, blog…
Great advice and a great CHALLENGE for all you bloggers out there...including me...:)
2) LinkedIn – Your Hub for B2B Social Media Marketing
I hosted a webinar last week entitled "How to Grow Your Business Using Social Media" and much of the content covered three main points: how to use social media to increase brand awareness, generate leads, and the SEO benefits of social media. If done right, a well-branded social media network can serve as a powerful…
I did a talk tonight for a local non-profit group and most were very interested in social media and others couldn't understand 
what all the fuss was about. Fuss indeed. Whether we like it or not, the social media train is fast, it's here, and it's not going away. Those businesses and non-profits that see the value in using the tools of this new digital frontier will enjoy the benefits of the organic growth a strategic social media campaign can generate. In the social sphere, there are many ways to generate business using social media and we'll start with some simple blogging strategies to follow :