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Should Your Business Take a Break from Marketing?

There's nothing like the feeling of a marketing campaign succeeding - suddenly you have a surge of new customers coming in, sales are accelerating, and everything feels like it's on the right track. When things are going well, marketing can seem an extra expense and hassle that you no longer need. Conversely, when times are…

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How to Supercharge Your Marketing Efforts in 2020

The world is a very different place from what it was a few months ago, and in addition to the personal changes we've all had to make, business are also having to learn how to adapt and survive in an unfamiliar landscape. If you're looking at this new reality and wondering how best to allocate limited resources, here are some things you can do right now to maximize the return on your marketing budget and carry your business successfully through this challenging situation.

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5 Tips for Marketing Through Challenging Times

As business owners we try to be ready for any eventuality, but even the most prepared and organized among us couldn't have predicted the situation we find ourselves in right now. With all of our lives turned upside-down and the economy reeling, the Covid-19 crisis has taken us all by surprise and left us wondering what we can do to make sure our businesses survive. Throughout this time of uncertainty, it's important to pause, take a breath, and then get back to work with these suggestions in mind.

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5 Ways You Can Start Preparing for Your 2019 Marketing Right Now

Believe it or not, the holiday season is already sneaking up on us, and less than three months from now, we'll be welcoming a brand new year.  January is the perfect time to launch an updated marketing strategy, but that doesn't mean you should sit around and do nothing until then - now is the time that you need to start thinking about what your strategy is going to involve in practical terms, and what things you can start doing in the last few weeks of this year to give yourself a head start.

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How to Improve Your Emails for Better Conversion

Despite the wide array of new and exciting ways that you can reach potential customers through all sorts of online channels, email (perhaps somewhat surprisingly) remains one of the best tools to reach out to your audience.  That said, there's a lot of disappointment to go around when an email campaign fails to achieve the goals you set for it, and even more so when it fails so spectacularly that you start to wonder why you're even bothering at all.

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Web Design is more about “Marketing” than Design

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Web design is more about how you attract the right visitors than it is about how your website looks and feels. Don’t get me wrong however, the usability and flow of your website IS important. Though, marketing is where you need to focus your efforts, consistently review upcoming trends, and re-invent.
Web marketing is about developing powerful communication strategies using all of the popular social/niche media channels to drive traffic and generate qualified leads. It can include a social media marketing program, search engine optimization, research, integration … even how your business seems to appear and be marketed on LinkedIn.
Who strong is your website marketing? Find out what your score is here: https://website.grader.com/ and let us know.

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Dieting + Your Business: 1 Common Principle

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What does losing weight or healthy eating have to do with marketing your business online?
I just read this article about “9 Ways to Replace Your Bad Habits With Good Ones” and point 6 caught my eye! It is about being aware of your vulnerable times. Is it early in the morning or after a long day at work (when you’re emotionally, physically, or cognitively exhausted) that you feel like your decision-making isn’t the sharpest?
The article reads: “research shows that your willpower reserves are depleted—you just don’t have enough to refrain from snappy statements. When you know you’ll be tired or when you find you’re worn out, put in a structure to support yourself.” This same principle can be applied to your business.
 

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