COGO Digital Blend, October 2021

Digital Blend, digital marketing, digital marketing strategy, SEO, Website DesignOctober 4, 20211KViews 0Likes 0Comments

Welcome to the latest edition of Digital Blend, where we bring you the best tips and tricks from the experts who can help you build a solid digital marketing strategy! WEB DESIGN Is it time for a change? - It's important to know when you've outgrown your current website design - here are the major…

Web Traffic Suddenly Dropped? Don’t Worry, It’s Not Just You

coronavirus, Inbound Marketing, online marketing, online marketing strategy, Search Engine Optimization, SEOAugust 23, 20212KViews 0Likes 0Comments

Over the past eighteen months, the pandemic has made business unpredictable at best. Most industries saw a sharp downward trend for a few months in the first half of 2020, but then as more and more companies recognized e-commerce as the way forward, online sales started to fill in the gap, and web traffic soared.…

5 Ways to Optimize Your Videos for Search

digital marketing strategy, local seo, SEO, video, video marketingJune 3, 2020846Views 0Likes 0Comments

It takes time and effort to produce quality video content.

So it's disappointing when you upload a video and it gets almost no attention. SEO requires a slightly different approach for video than it does for other content - here are a few ways you can optimize your videos so they'll rank higher in search engine results.

5 Must-Haves for Your 2020 SEO Strategy

digital marketing strategy, Google My Business, Google Webmaster Tools, SEOFebruary 12, 2020855Views 0Likes 0Comments

Of all the pieces in the online marketing puzzle, SEO is often the most elusive. With search engine algorithms changing almost weekly, it can be difficult to keep up, but the good news is that there's still a set of current best practices that you can use to your advantage. Here are five of the ones you absolutely must have if you want to see your business rise through the rankings in 2020.

How to Achieve Phenomenal Keyword Success in 2020

keyword research, local seo, SEOJanuary 16, 2020772Views 0Likes 0Comments

Keyword research is not something most business owners look forward to in their online marketing strategy, but it's an essential part of making sure that your marketing efforts are heading in the right direction. Because of advances in how search engines rank content, the keyword process has become incredibly nuanced and sophisticated, so you need to make sure that your approach takes recent developments into account. Here are three big things you need to keep in mind when planning out your keyword strategy in 2020.

Why Your Business Needs Google My Business

Google My Business, local seo, SEOAugust 29, 20191KViews 0Likes 0Comments

You've probably already claimed your Google My Business page, right? If you're not familiar, GMB is now the standard for companies that want to claim their official listing on Google. It's a sort of "virtual storefront," providing businesses greater visibility and control over their optics on the world's most popular search engine. . What a lot of people don't know, however, is that Google has recently made some improvements to the service, and if you're not taking advantage of the new features, here are a few reasons why you should put it at the top of your to-do list.

How to Create Content for Increased Rankings

Blog Content Development, content marketing, SEOMay 29, 2019825Views 0Likes 0Comments

In part one of this series on developing a digital marketing program, we talked about optimizing your website. This time, in part two, we're going to hone content creation to help increase search engine rankings.

How to Optimize Your Website for Conversions

online marketing strategy, Search Engine Optimization, SEO, web designMay 16, 2019923Views 0Likes 0Comments

Are you looking to develop a killer digital marketing program? This four-part series will help you with some tips for getting started. In part one, we're talking about optimizing your website for greater conversion rates.

This Is Why You Need to Optimize for Voice Search Now

digital marketing strategy, digital tech tools, SEO, voice searchFebruary 21, 2019848Views 0Likes 0Comments

It's estimated that by next year, nearly a third of web browsing will be done without a screen, and half of all searches will be conducted by voice. While there's no way to predict if those exact numbers will play out in that precise time frame, the trend is certainly apparent: voice search is becoming more and more a part of our everyday lives.

What the Heck is Semantic Search and How Can It Help You?

digital marketing strategy, Google Analytics, online marketing strategy, PPC, Search Engine Optimization, SEOMay 23, 2018793Views 0Likes 0Comments

Semantic search can help you better target your customer in light of advancing search technology.

How Keywords Can Be a Big Key to Lead Generation for Small Business

Google Analytics, online marketing, Search Engine Optimization, SEOJanuary 31, 20181KViews 0Likes 0Comments

When it comes to generating leads for your website, high traffic is the main goal, right? Not necessarily. Imagine that you run a site aimed toward retirees, and you see that a lot of people are visiting the site, but when you look at your analytics, you discover that most of your visitors are teenagers. That's not going to lead to many sales! While having a high volume of traffic is certainly a good sign, big numbers are not enough to push your conversion rates higher - you want the right people coming to your site, the ones who are in the target market for your product or service. This is where keywords come into play.

A Google Checklist For Your Website

Google+, Guide, SEOFebruary 15, 20171KViews 0Likes 0Comments

According to Google, there are 4 criteria that you need to meet to increase your SEO, searchability, and how your potential customer can find you online.

1. Informative and useful content: what other webpages/profiles are ranking in Google for the keywords you want to rank for? How does the design, look and feel, and SEO of your website compare? What information do those sites have that you may be missing?

2. Credible: ways to build your credibility online are to build relationships and share comments and articles on other credible websites/profiles and display your awards and logos (i.e. BBB or Angie’s List Accredited badges).

3. Write well: do you have typos or incorrect facts and stats? Google does not rank websites that are poorly written. 4. Engaging content: would your target audience want to bookmark your webpage, share it, recommend it, or submit a comment? Think about this or discuss your ideas with a friend, industry expert, and/or business partner for added insight, perspective, and feedback.

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