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The End of Google My Business – What It Means for YOUR Business

Google My Business, Inbound Marketing, Search Engine Optimization, SEONovember 18, 20213KViews0Likes0Comments
We're all used to Google's frequent algorithm and feature adjustments, but the recent announcement that Google My Business would be phased out in favor of the new Google Business Profile has left business owners wondering what will happen to their existing listings. Here's a rundown of the changes that will affect your account, and what…

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Web Traffic Suddenly Dropped? Don’t Worry, It’s Not Just You

coronavirus, Inbound Marketing, online marketing, online marketing strategy, Search Engine Optimization, SEOAugust 23, 20213KViews0Likes0Comments
Over the past eighteen months, the pandemic has made business unpredictable at best. Most industries saw a sharp downward trend for a few months in the first half of 2020, but then as more and more companies recognized e-commerce as the way forward, online sales started to fill in the gap, and web traffic soared.…

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5 Must-Haves for Your 2020 SEO Strategy

digital marketing strategy, Google My Business, Google Webmaster Tools, SEOFebruary 12, 20201KViews0Likes0Comments
Of all the pieces in the online marketing puzzle, SEO is often the most elusive. With search engine algorithms changing almost weekly, it can be difficult to keep up, but the good news is that there's still a set of current best practices that you can use to your advantage. Here are five of the ones you absolutely must have if you want to see your business rise through the rankings in 2020.

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How to Achieve Phenomenal Keyword Success in 2020

keyword research, local seo, SEOJanuary 16, 20201KViews0Likes0Comments
Keyword research is not something most business owners look forward to in their online marketing strategy, but it's an essential part of making sure that your marketing efforts are heading in the right direction. Because of advances in how search engines rank content, the keyword process has become incredibly nuanced and sophisticated, so you need to make sure that your approach takes recent developments into account. Here are three big things you need to keep in mind when planning out your keyword strategy in 2020.

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Why Your Business Needs Google My Business

Google My Business, local seo, SEOAugust 29, 20192KViews0Likes0Comments
You've probably already claimed your Google My Business page, right?  If you're not familiar, GMB is now the standard for companies that want to claim their official listing on Google. It's a sort of "virtual storefront," providing businesses greater visibility and control over their optics on the world's most popular search engine. . What a lot of people don't know, however, is that Google has recently made some improvements to the service, and if you're not taking advantage of the new features, here are a few reasons why you should put it at the top of your to-do list.

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This Is Why You Need to Optimize for Voice Search Now

digital marketing strategy, digital tech tools, SEO, voice searchFebruary 21, 20191KViews0Likes0Comments
It's estimated that by next year, nearly a third of web browsing will be done without a screen, and half of all searches will be conducted by voice. While there's no way to predict if those exact numbers will play out in that precise time frame, the trend is certainly apparent: voice search is becoming more and more a part of our everyday lives. 

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How Keywords Can Be a Big Key to Lead Generation for Small Business

Google Analytics, online marketing, Search Engine Optimization, SEOJanuary 31, 20182KViews0Likes0Comments
When it comes to generating leads for your website, high traffic is the main goal, right?  Not necessarily.  Imagine that you run a site aimed toward retirees, and you see that a lot of people are visiting the site, but when you look at your analytics, you discover that most of your visitors are teenagers.  That's not going to lead to many sales!  While having a high volume of traffic is certainly a good sign, big numbers are not enough to push your conversion rates higher - you want the right people coming to your site, the ones who are in the target market for your product or service.  This is where keywords come into play.

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Cogo Interactive is a web design agency and digital marketing firm serving clients in Virginia, Maryland and Washington, DC.
(703) 885-8406 | 3901 Centreview Drive, Suite H • Chantilly, VA 20151 | info@cogointeractive.com

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