COGO Digital Blend, December 2021

Digital Blend, Lead Development Strategy, lead generation, Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyDecember 28, 20212KViews 0Likes 0Comments

This is it, the final Digital Blend of 2021, featuring the expert digital marketing tips and tricks that will give you a head start on 2022! THE BIG PICTURE Marketing predictions for 2022 - Ten growth marketing experts share their 2022 new year's marketing resolutions, as well as the growth trajectories they predict for the…

Building a Growth Engine, Part 5: Referral

digital marketing strategy, Lead Development Strategy, Social Media StrategyNovember 4, 20191KViews 0Likes 0Comments

In the first four parts of this series, we've talked a lot about how to bring in new direct customers. These are people who heard about your business either through your marketing campaigns, or through some other kind of exposure, perhaps on your social media accounts or elsewhere on the internet. This method of acquiring customers can be quite labor-intensive, not to mention expensive, and when you factor in attrition, sometimes businesses find that they're lucky if they get any growth at all past a modest user base.

Four Steps to Finding Your Social Media Utopia

digital marketing strategy, facebook marketing, social media engagement, Social Media StrategyJanuary 16, 2019942Views 0Likes 0Comments

It's every marketer's dream: having a captive audience who are completely on board and ready to hear what you have to say. It may seem impossible, but with the latest trends in the evolution of social media, marketers now have a chance to create true communities like never before. But how can you move from traditional marketing strategies into this more socially-driven landscape? In order to make the most of this important shift, you need to incorporate these four elements.

How to Allocate Your Marketing Budget for 2019

2019 Budget Planning, digital marketing, digital marketing strategy, marketing budget, Social Media StrategyNovember 2, 20181KViews 0Likes 0Comments

Last week, we talked about some practical tips on how to start preparing your 2019 marketing strategy. Having goals and taking steps toward them is important, but of course any serious plan is going to require some funds to back it up. So how do you know how much you need to set aside to reach each of your digital marketing goals for next year? Here are some tips on how to portion out your marketing budget.

Why It’s Important to Try Facebook Stories

digital marketing, facebook ads, facebook stories, Social Media Marketing, Social Media StrategyAugust 6, 2018834Views 0Likes 0Comments

It seems like Facebook is constantly rolling out new features, so last year when they took a page out of Snapchat's book and unveiled Stories, the format was already familiar to a lot of users, especially the younger generation. What was a little unexpected, though, was the rollout a few months ago that made the Stories feature available to Facebook business pages. A lot of businesses still haven't quite figured out what to do with their Stories yet, but it's a great opportunity to start experimenting with the new wave of visual online marketing.

Social media has evolved a lot since the early days, and building a following isn't really about content anymore - it's about image and brand perception. So how can you develop the kind of brand that people want to follow? Here are four good starting points.

Why Slow and Steady Will Always Win the Marketing Race

digital marketing, online marketing strategy, Social Media StrategyApril 11, 2018551Views 0Likes 0Comments

Have you ever had a special day coming up for which you wanted to look your best, and suddenly you looked in the mirror and thought, 'I wish I could get in shape and lose twenty pounds before the event this weekend'?

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