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WHERE BUSINESSES GO TO GROW

COGO AI Newsletter, Late June 2024

BY Peg McDermott on Jun 17, 2024 / IN AI, digital marketing, Newsletter

We’re back with the latest from the COGO AI Newsletter, bringing you the best news, tips, and strategies to help integrate AI into your digital marketing!

 


TOP HEADLINES

Is backlash inevitable? — A closer look at whether brands have been too quick to rush into full AI integration.

Dubious news — Global audiences are suspicious of AI-powered newsrooms, according to a new report.

Social media’s new friend — Why AI is the key to supercharging your social media marketing in 2024.

 


TOOL TRENDS

Battle of the writing tools — A head-to-head comparison of Jasper versus copy.ai.

TikTok beefs up options — New creator tools and ad options put AI front and center for brands on TikTok.

Pioneering image evolution — Picsart partners with Getty Images to bring commercially-safe AI images to its platform.

 


ETHICS AND THE HUMAN FACTOR

A common worry — A new report shows that nearly half of customers are concerned about ethical AI use.

Responsible innovation — As AI infiltrates our lives, it’s important to balance innovation with ethical considerations.

A new career path — As worries grow over the job market in the wake of AI, new patterns are starting to emerge.

 


IN-DEPTH

Developing marketing copilots — A deep dive into where we are now with gen AI in marketing, and where we could be heading in the near future.

 


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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