We’re back with this month’s Digital Blend, featuring a fresh crop of expert tips and tricks for a winning digital marketing strategy!
WEB DESIGN
Why blockchain matters – As more and more industries are influenced by blockchain, web design will be the next frontier for this decentralized data technology.
Roadmap for a redesign – A website overhaul can feel overwhelming – here’s how to take the stress out of it.
A push for a more ethical UX – Critics of “deceptive design” talk about the need for more transparency and less manipulation in the way websites are designed.
OPTIMIZATION
How site speed affects SEO – if your site is slow, you’re losing more visitors and having more search ranking problems than you probably realize.
Optimizing for voice search – With 71% of consumers preferring voice searches to typing, it’s important to make sure you’re not losing those potential customers.
Combining search with AR – Google’s new multisearch feature hints at a future where users will have more search hardware options and marketers will need to cater accordingly.
TRAFFIC AND GROWTH
Moving to Google Analytics 4 – As the Universal Analytics tool is being phased out, it’s time to start migrating to Google’s new set of data tracking tools.
The end of Alexa.com – After more than two decades, Amazon retired its iconic web traffic data and ranking tool due to the expense of running the service.
The future of online content – Web 3.0 is set to revolutionize the way marketing professionals think of growth through social media and online content.
JUST FOR FUN
Reinventing tap water – The city of Chicago celebrates its water supply with a funny marketing campaign and locally-designed cans of the city’s tap water.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
