Here’s the latest installment of Digital Blend, helping you create a winning digital marketing strategy for your business in 2023 and beyond!
THE BIG PICTURE
Deciphering customer intent — Why understanding what your customers are trying to do is key to giving them the best possible experience.
Prepping for the holidays — With the 2023 holiday season rapidly approaching, here’s what smart marketers need to know to make the most of the coming months.
Beyond ChatGPT and Midjourney — AI is biggest topic of the year, but most marketers are barely scratching the surface of what this powerful tech can do for them.
SOCIAL AND BRAND AWARENESS
Starting a YouTube Channel in 2023 — If you’re late to the YouTube game, don’t worry, here’s the push you need to get started.
The return of Snapchat — Previously thought to be in decline, Snapchat is now on pace to have faster growth than any other social platform in 2023, including TikTok.
Building brand equity — Here’s how to build enduring brand equity that will provide a lasting foundation for years to come.
LEAD GENERATION
Lead gen ad campaigns — A nine-step guide on using Meta ads for lead generation.
Becoming a LinkedIn thought leader — LinkedIn is one of the most overlooked places to cultivate leads in 2023, and here’s how to do it.
Transforming O2C processes — Here are some changes you can make in your ordering and payment processes to optimize B2B lead generation.
JUST FOR FUN
The power of truth in advertising — A house in Michigan was listed for $1 and got enormous amounts of attention after the realtor decided to be brutally honest about the property’s problems.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
