If you're not already blogging on your site, you should be, and if you are blogging, you should be making a continuous effort to get more out of your blogging efforts. That's not to say that you need to drastically change what you're doing if it's working for you, but since the internet and internet marketing are dynamic entities, it's important that you check in from time to time and make sure that you're keeping up with current practices in terms of the frequency and length of your blog posts, as well as assessing your content to ensure that what you're writing is both relevant and attention-grabbing.
