Learn why CTR is no longer the only SEO metric that matters. In the zero-click era, new ways to measure success include impressions, branded searches, and AI citations.
This year, business will be under more pressure than ever to adapt to the highly competitive and constantly evolving world of social media marketing. While the ever-shifting algorithms and decline of organic engagement present challenges, the social media space also offers brands a valuable opportunity to interact with both new and existing customers. With…
It's a brand new year, and a brand new opportunity to build a killer digital marketing strategy! Here are the best tips from experts who know the game inside and out.
BIG-PICTURE MARKETING PERSPECTIVES
From smarter AI adoption to better transparency, these are the 5 essential priorities for marketers in 2025.
In this tumultuous marketing…
How did things go for your business in 2024? Did your marketing strategy work out the way you hoped?
If the answer is no, that's understandable. It was a tumultuous year for digital marketing, with everything from AI tech developments to search engine algorithm updates catching everyone off-guard. Some businesses are still reeling from…
It's our last roundup up of 2024! Get ready to start 2025 on a strong note, with top advice from the best digital marketing experts out there. Happy Holidays!
BIG-PICTURE MARKETING PERSPECTIVES
If you're going into the new year with a modest budget, your business can still build a strong digital marketing strategy.
The current…
It's one of the golden rules of digital marketing: content is king.
This rule has not faded over time, and in fact with search engines perpetually finding newer and better ways to tackle spam and other low-quality offerings, high-quality content is arguably more important than ever.
That said, the content game has also become more…
The holiday season is upon us! It's time for a strong finish to the year with the best digital marketing strategy advice, as you prepare your business for 2025!
BIG-PICTURE MARKETING PERSPECTIVES
Tired of the constant onslaught of new technologies? If you want to get back to basics, here are some old-school marketing tactics that…
Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025!
BIG-PICTURE MARKETING PERSPECTIVES
If you're already starting to think about your marketing strategy for next year, you're…
Welcome to this month's edition of the COGO Newsletter, featuring the best tricks of the trade from experts who know how to build a solid digital marketing strategy!
THE BIG PICTURE
The art of the story — Why storytelling is crucial for business marketing success.
Supercharge with search — 5 tricks to help you maximize…
Welcome to this month's edition of the COGO Newsletter, featuring the best tricks of the trade from experts who know how to build a solid digital marketing strategy!
THE BIG PICTURE
The art of the story — Why storytelling is crucial for business marketing success.
Supercharge with search — 5 tricks to help you maximize…
Are you using your company's social channels to their full potential?
Most businesses aren't, and then they wonder why they're not getting any traction or engagement. Believe it or not, it's not all just pay-to-play — there's still a lot you can do to increase your organic reach and grow a following the old-fashioned way,…
Are you using your company's social channels to their full potential?
Most businesses aren't, and then they wonder why they're not getting any traction or engagement. Believe it or not, it's not all just pay-to-play — there's still a lot you can do to increase your organic reach and grow a following the old-fashioned way,…