How to Get More Leads from Your Existing Website

Inbound Marketing, lead generation, SEO, Website DesignApril 15, 20256KViews 0Likes 0Comments

Your website is the central component of your company's online presence, but are you getting the most out of it? Many businesses invest heavily in their site’s design and content, only to find that it doesn’t convert visitors into leads. The good news is that with a few targeted adjustments, your site can become a…

Harnessing the Power of AI Automation to Streamline and Supercharge Your Marketing

AI, marketing strategyMarch 18, 20258KViews 0Likes 0Comments

AI-powered marketing automation is no longer in the distant future — it’s here now, and it’s transforming how businesses approach marketing. By leveraging predictive analytics, hyper-personalized content, chatbots, and more, marketers can optimize their strategies for greater efficiency, engagement, and conversions. Here are a few of the innovative ways that we're seeing businesses using AI…

These Tough-Love Truths Will Boost Your Google Business Rankings

Google My Business, Google Reviews, Search Engine Optimization, SEOFebruary 25, 20255KViews 0Likes 0Comments

Sometimes in order to grow your business, you've got to face up to what's holding you back, and that's not always easy. Trying to get your business to rank highly on Google Maps or the SERPs can be frustrating, especially if you're a business with a lot of local competition. That said, there are some…

5 Ways You Can Use Conversion Rate Optimization to Drive Business Growth

digital marketing, digital marketing strategy, SEOFebruary 11, 202510KViews 0Likes 0Comments

Did you know that the average landing page conversion rate is only 2.35%? That doesn't mean you can't do anything to stay above that average, of course. Conversion Rate Optimization is the process of improving your landing pages (and your website in general) to create a better experience for visitors, who will then be more…

What is Search Intent, and Why Does It Matter for Your Business?

keyword research, Search Engine Optimization, SEOFebruary 4, 20259KViews 0Likes 0Comments

Google exists to help you find answers, but at the same time it's trying to figure out the motivation behind your questions. This process of discerning the underlying goal behind a person’s online search is called search intent. Understanding search intent is crucial for improving visibility on Google and optimizing content for better SEO performance.…

5 Powerhouse Social Media Marketing Trends to Follow in 2025

Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyJanuary 28, 20257KViews 0Likes 0Comments

This year, business will be under more pressure than ever to adapt to the highly competitive and constantly evolving world of social media marketing. While the ever-shifting algorithms and decline of organic engagement present challenges, the social media space also offers brands a valuable opportunity to interact with both new and existing customers. With…

COGO Digital Marketing Newsletter, January 2025

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaJanuary 14, 202514KViews 0Likes 0Comments

It's a brand new year, and a brand new opportunity to build a killer digital marketing strategy! Here are the best tips from experts who know the game inside and out. BIG-PICTURE MARKETING PERSPECTIVES From smarter AI adoption to better transparency, these are the 5 essential priorities for marketers in 2025. In this tumultuous marketing…

A New Digital Marketing Chapter: How to Go from Surviving to Thriving in 2025

digital marketing, digital marketing strategy, Website DesignJanuary 8, 20256KViews 0Likes 0Comments

How did things go for your business in 2024? Did your marketing strategy work out the way you hoped? If the answer is no, that's understandable. It was a tumultuous year for digital marketing, with everything from AI tech developments to search engine algorithm updates catching everyone off-guard. Some businesses are still reeling from…

COGO Digital Marketing Newsletter, December 2024

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaDecember 17, 20246KViews 0Likes 0Comments

It's our last roundup up of 2024! Get ready to start 2025 on a strong note, with top advice from the best digital marketing experts out there. Happy Holidays! BIG-PICTURE MARKETING PERSPECTIVES If you're going into the new year with a modest budget, your business can still build a strong digital marketing strategy. The current…

What Types of Content Should Your Business Focus on in 2025?

Content Development, content marketingDecember 10, 20242KViews 0Likes 0Comments

It's one of the golden rules of digital marketing: content is king. This rule has not faded over time, and in fact with search engines perpetually finding newer and better ways to tackle spam and other low-quality offerings, high-quality content is arguably more important than ever. That said, the content game has also become more…

COGO Digital Marketing Newsletter, November 2024

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaNovember 19, 20246KViews 0Likes 0Comments

The holiday season is upon us! It's time for a strong finish to the year with the best digital marketing strategy advice, as you prepare your business for 2025! BIG-PICTURE MARKETING PERSPECTIVES Tired of the constant onslaught of new technologies? If you want to get back to basics, here are some old-school marketing tactics that…

COGO Digital Marketing Newsletter, October 2024

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaOctober 22, 20244KViews 0Likes 0Comments

Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025! BIG-PICTURE MARKETING PERSPECTIVES If you're already starting to think about your marketing strategy for next year, you're…

Tag: digital marketing

How to Get More Leads from Your Existing Website

Harnessing the Power of AI Automation to Streamline and Supercharge Your Marketing

These Tough-Love Truths Will Boost Your Google Business Rankings

5 Ways You Can Use Conversion Rate Optimization to Drive Business Growth

What is Search Intent, and Why Does It Matter for Your Business?

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