Building a Growth Engine, Part 2: Acquisition

digital marketing, digital marketing strategy, lead, lead generation, SalesSeptember 24, 2019757Views 0Likes 0Comments

Last time, in part 1 of this series on growth hacking, we talked about awareness, the initial step in the AAARRR funnel (also known as the Pirate Funnel). This time, we're moving on beyond the point of awareness to when you have your first transaction with a customer. This is referred to as acquisition.

Building a Growth Engine, Part 1: Awareness

digital marketing strategy, lead generation, online marketing strategySeptember 19, 2019881Views 0Likes 0Comments

As a business owner or startup founder, you know firsthand how important it is to grow a loyal and active customer base. The pressure to go from zero to self-sustaining is enormous, especially if you're a small enterprise starting with a modest marketing budget. Fast growth is the buoy that will keep your business afloat, and amassing that critical customer base is what growth hacking (or growth marketing) is all about.

Why Your Business Needs Google My Business

Google My Business, local seo, SEOAugust 29, 20191KViews 0Likes 0Comments

You've probably already claimed your Google My Business page, right? If you're not familiar, GMB is now the standard for companies that want to claim their official listing on Google. It's a sort of "virtual storefront," providing businesses greater visibility and control over their optics on the world's most popular search engine. . What a lot of people don't know, however, is that Google has recently made some improvements to the service, and if you're not taking advantage of the new features, here are a few reasons why you should put it at the top of your to-do list.

Cogo Interactive Recognized as a Top Advertising & Marketing Agency in Virginia

awards, top social media companiesAugust 22, 2019985Views 0Likes 0Comments

Cogo Interactive is a results-driven digital marketing agency that provides cutting-edge digital marketing strategy to our clients in the Washington DC metro and around the country.

5 Ways to Build Success with Customer Advocacy

customer reviews, Google Reviews, reviewsAugust 15, 2019785Views 0Likes 0Comments

If you've been in the business world for longer than a decade, you're almost certainly used to the traditional model of the customer journey, in which the key factor was the skills of the sales rep. If a rep was good at selling, then the sales would happen, end of story. Sales reps controlled the situation by carefully crafting a narrative for the customer, letting information trickle out only when absolutely necessary.

Why Digital” Is Not the Key to Your Digital Marketing Strategy”

digital marketing, digital marketing strategy, Lead Development Strategy, online marketing strategy, Social Platform Development and Media StrategyJuly 25, 20191KViews 0Likes 0Comments

It's no secret that where modern marketing is concerned, digital is where it's at. Over the past twenty years or so, companies have slowly shed their traditional marketing tactics in favour of email, web advertising, and more recently, social media. That said, enough time has passed since the dawn of digital marking that it is no…

10 Ways to Optimize Your Web Presence for Local SEO

lead generation, local seoJuly 9, 2019620Views 0Likes 0Comments

If you're a small business owner who relies on customers in your local area, then local SEO should be very important to you. Nearly half of all Google searches are for people seeking local information, and almost 90% of people who do a local search end up contacting a relevant business within 24 hours. So getting local web traffic is important, and here are some tips to help you turbo-charge your local SEO to increase your leads.

How to Retarget through Paid Advertising

paid advertising, PPC, retargetingJune 20, 2019560Views 0Likes 0Comments

This is the final installment of our four-part series on digital marking, and we're going to finish up by talking about retargeting efforts through paid advertising.

How to Nurture Leads through Email Campaigns

Email, Email Marketing, Lead Development Strategy, online marketing strategyJune 12, 20191KViews 0Likes 0Comments

In the first two parts of this series on digital marketing, we discussed changes you can make to your website, and to the content you share online. Today, in part three, we'll talk about nurturing leads through email campaigns.

How to Create Content for Increased Rankings

Blog Content Development, content marketing, SEOMay 29, 2019684Views 0Likes 0Comments

In part one of this series on developing a digital marketing program, we talked about optimizing your website. This time, in part two, we're going to hone content creation to help increase search engine rankings.

How to Optimize Your Website for Conversions

online marketing strategy, Search Engine Optimization, SEO, web designMay 16, 2019748Views 0Likes 0Comments

Are you looking to develop a killer digital marketing program? This four-part series will help you with some tips for getting started. In part one, we're talking about optimizing your website for greater conversion rates.