5 Must-Haves for Your 2020 SEO Strategy

digital marketing strategy, Google My Business, Google Webmaster Tools, SEOFebruary 12, 20201KViews 0Likes 0Comments

Of all the pieces in the online marketing puzzle, SEO is often the most elusive. With search engine algorithms changing almost weekly, it can be difficult to keep up, but the good news is that there's still a set of current best practices that you can use to your advantage. Here are five of the ones you absolutely must have if you want to see your business rise through the rankings in 2020.

How to Achieve Phenomenal Keyword Success in 2020

keyword research, local seo, SEOJanuary 16, 20201KViews 0Likes 0Comments

Keyword research is not something most business owners look forward to in their online marketing strategy, but it's an essential part of making sure that your marketing efforts are heading in the right direction. Because of advances in how search engines rank content, the keyword process has become incredibly nuanced and sophisticated, so you need to make sure that your approach takes recent developments into account. Here are three big things you need to keep in mind when planning out your keyword strategy in 2020.

5 Ways to Supercharge Your Website in 2020

Web Services, Website DesignDecember 31, 2019831Views 0Likes 0Comments

It's that time again - the fresh start of a new year, and this time it's a pretty major milestone. Business owners everywhere have big plans for 2020 and beyond, but the first step in reaching your marketing goals for the new year is to assess what you have now, and decide what needs to be updated.

Building a Growth Engine, Part 6: Revenue

digital marketing, digital marketing strategy, online marketing strategy, revenueNovember 19, 20191KViews 0Likes 0Comments

In the sixth and last part of this series on growth hacking, we're finally going to talk about the magic word that every small business owner and startup founder likes to hear: revenue.

Building a Growth Engine, Part 5: Referral

digital marketing strategy, Lead Development Strategy, Social Media StrategyNovember 4, 20192KViews 0Likes 0Comments

In the first four parts of this series, we've talked a lot about how to bring in new direct customers. These are people who heard about your business either through your marketing campaigns, or through some other kind of exposure, perhaps on your social media accounts or elsewhere on the internet. This method of acquiring customers can be quite labor-intensive, not to mention expensive, and when you factor in attrition, sometimes businesses find that they're lucky if they get any growth at all past a modest user base.

Building a Growth Engine, Part 4: Retention

digital marketing, digital marketing strategy, online marketing strategyOctober 23, 20191KViews 0Likes 0Comments

Now that we've covered the three As of the Pirate Funnel - awareness, acquisition, and activation - it's time to move forward to the R steps. This half of the funnel is where visitors turn to paying customers, and where that customer base grows to the point where your business can thrive. The first of these steps, perhaps somewhat surprisingly, is retention.

Building a Growth Engine, Part 3: Activation

digital marketing, digital marketing strategy, lead, lead generation, SalesOctober 8, 20191KViews 0Likes 0Comments

Parts 1 and 2 of this series on growth hacking were all about the process of bringing customers into your sphere of awareness, and acquiring them in the sense of getting them to engage with you on an informational level. Once those steps are complete, it's time to progress to the crucial turning point of activation.

Building a Growth Engine, Part 2: Acquisition

digital marketing, digital marketing strategy, lead, lead generation, SalesSeptember 24, 20191KViews 0Likes 0Comments

Last time, in part 1 of this series on growth hacking, we talked about awareness, the initial step in the AAARRR funnel (also known as the Pirate Funnel). This time, we're moving on beyond the point of awareness to when you have your first transaction with a customer. This is referred to as acquisition.

Building a Growth Engine, Part 1: Awareness

digital marketing strategy, lead generation, online marketing strategySeptember 19, 20191KViews 0Likes 0Comments

As a business owner or startup founder, you know firsthand how important it is to grow a loyal and active customer base. The pressure to go from zero to self-sustaining is enormous, especially if you're a small enterprise starting with a modest marketing budget. Fast growth is the buoy that will keep your business afloat, and amassing that critical customer base is what growth hacking (or growth marketing) is all about.

Why Your Business Needs Google My Business

Google My Business, local seo, SEOAugust 29, 20192KViews 0Likes 0Comments

You've probably already claimed your Google My Business page, right? If you're not familiar, GMB is now the standard for companies that want to claim their official listing on Google. It's a sort of "virtual storefront," providing businesses greater visibility and control over their optics on the world's most popular search engine. . What a lot of people don't know, however, is that Google has recently made some improvements to the service, and if you're not taking advantage of the new features, here are a few reasons why you should put it at the top of your to-do list.

Cogo Interactive Recognized as a Top Advertising & Marketing Agency in Virginia

awards, top social media companiesAugust 22, 20191KViews 0Likes 0Comments

Cogo Interactive is a results-driven digital marketing agency that provides cutting-edge digital marketing strategy to our clients in the Washington DC metro and around the country.

5 Ways to Build Success with Customer Advocacy

customer reviews, Google Reviews, reviewsAugust 15, 20191KViews 0Likes 0Comments

If you've been in the business world for longer than a decade, you're almost certainly used to the traditional model of the customer journey, in which the key factor was the skills of the sales rep. If a rep was good at selling, then the sales would happen, end of story. Sales reps controlled the situation by carefully crafting a narrative for the customer, letting information trickle out only when absolutely necessary.

Author page: Peg McDermott

Peg McDermott

5 Must-Haves for Your 2020 SEO Strategy

How to Achieve Phenomenal Keyword Success in 2020

5 Ways to Supercharge Your Website in 2020

Building a Growth Engine, Part 6: Revenue

Building a Growth Engine, Part 4: Retention

Building a Growth Engine, Part 3: Activation

Building a Growth Engine, Part 2: Acquisition

Building a Growth Engine, Part 1: Awareness

Why Your Business Needs Google My Business

5 Ways to Build Success with Customer Advocacy

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