Google Is Not the Only Search Engine

Google+, Search Engine Optimization, SEOApril 24, 20152KViews 0Likes 0Comments

When we talk about SEO and search engine ranking, the automatic assumption is that we're talking about Google. While it's certainly true that Google is the most important and influential search engine at the moment, and possibly for the foreseeable future, it's also important to remember that Google has other things besides search in its sights. As Google integrates other features under the umbrella of its brand name, other search engines with more of a single-minded focus may be stepping into the spotlight, and if you're thinking about the future of your SEO strategy, you might want to keep other search engines in mind.

Are You in the Right Place for Effective Marketing?

Facebook, Inbound Marketing, Social Media, Using Social Media for BusinessApril 22, 20151KViews 0Likes 0Comments

Social media marketing is obviously a huge deal in the context of building a name for yourself online, and converting that name into followers, and then into leads. But in a sea of countless social networks, among which Facebook, Twitter, and Google+ are the current frontrunners, how can you know exactly where your efforts would be best spent?
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Getting Your Highest Conversation Rates

Blog, Full Service, Inbound Marketing, Search Engine Optimization, SEO, Social MediaApril 21, 20152KViews 0Likes 0Comments

How do you build a website that attracts and encourages visitors to become customers? In our blog about mastering inbound marketing and getting started, we discussed the conversion funnel: content creation and distribution + calls to actions + closing leads = happy and repeat customers.