Peg McDermott
I often look to other seasoned marketers for guidance and insights and one of those mavens is Marcia Yudkin. See below for what she had to say about building trust with customers:
Today’s CEO is not social. So says Forrester Research’s CEO George Colony. Very few of the CEOs at top companies in the U.S. and the rest of the world have any material presence on the popular social media sites. Read more
Social media got a lot of attention at this year's annual conference of the Association of National Advertisers. LOTS of interest but still need "schooling on the do's and don'ts of social media."
I've shared many times on the importance of a well-optimized web presence. Building a great website or social marketing 
campaign with no SEO strategy or plan is a waste of precious marketing dollars and time. The following tips, courtesy of Hubspot.com, outline some simple strategies any small business can follow to make sure their site is seen - and ranked - by the search engines:
6.) Business Exchange – Network with Industry Leaders and Become the Thought Leader
5) SlideShare – Present Your Business to the World
4) StumbleUpon – Traffic Generating Community
3) Twitter – The Potential Viral Spread of Tweets Cannot Be Ignored
2) LinkedIn – Your Hub for B2B Social Media Marketing
Facebook has long been known as the top choice for business-to-consumer (B2C) social media marketing. But which social networking sites and social media sites are effective marketing channels for business-to-business (B2B)? How can B2B leverage social media to strengthen customer service, engage with customers and prospects, and differentiate themselves in a competitive marketplace? Starting this week, and over the next few weeks, I’ll share some of the top 6 social networking tools for B2B success in the social sphere compiled by Neal Schaffer of Windmills Marketing.
I hosted a webinar last week entitled "How to Grow Your Business Using Social Media" and much of the content covered three main points: how to use social media to increase brand awareness, generate leads, and the SEO benefits of social media. If done right, a well-branded social media network can serve as a powerful…