Here’s What You Need to Know About Google’s SGE in 2024

AI, Search Engine Optimization, SEOFebruary 6, 20242KViews 0Likes 0Comments

Google's new Search Generative Experience is using AI to help enhance and improve the quality of its service. The goal is to help people get the information they're looking for faster, and to be able to elaborate on topics so that a session can take the user from an initial question, right through to followup…

COGO Digital Blend AI, Late January 2024

AI, Digital Blend, digital marketingJanuary 30, 20241KViews 0Likes 0Comments

Can you believe January is almost over? Here's a new batch of Digital Blend AI, with all the news, tools, and tips to build your digital marketing strategy through the rest of 2024! TOP HEADLINES A bright future — A new report forecasts that AI marketing will be a $196.2 billion industry by 2030. Too…

The 7 Best Ways to Build and Maintain Trust with Customers in 2024

content marketing, Social Media Marketing, WebsitesJanuary 9, 20242KViews 0Likes 0Comments

Given the rise of false advertising, maliciously manipulative marketing tactics, and outright scams, it's no wonder that consumer trust is at an all-time low. As a marketer in 2024, getting potential customers to believe anything about your business requires building trust with them right from the moment of first contact. Here are seven ways you…

COGO Digital Blend AI, January 2024

AI, Digital Blend, digital marketingJanuary 3, 20241KViews 0Likes 0Comments

It’s a brand new year and a fresh new edition of Digital Blend AI, featuring the latest news, tips, and tools from the experts who know how to create killer digital marketing strategies! TOP HEADLINES Regulation expectations — It’s important to understand how regulators will monitor companies for their use of AI as governments get…

3 Ways to Focus Your Marketing Strategy for Maximum Impact in 2024

digital marketing, digital marketing strategyDecember 11, 20232KViews 0Likes 0Comments

This year we've all felt the acceleration of the evolution of digital marketing, and next year is set to progress at an even faster pace. With that in mind, it's crucial to dial in your efforts to make sure your content is reaching the right people, and that you're tailoring your strategy for maximum effectiveness…

COGO Digital Blend, November 2023

Digital Blend, digital marketing, SEO, web design, Website DesignNovember 28, 20233KViews 0Likes 0Comments

As we navigate through the holiday season, Digital Blend is here to help you find the best advice for a winning digital marketing strategy in 2024! WEB DESIGN The case for accessibility — Why accessible web design helps everyone, not just people with disabilities. Working with the pros — If you've hired a professional web design…

These Are the Steps to a Winning LinkedIn Lead Gen Strategy

Lead Development Strategy, lead generation, LinkedInNovember 14, 20233KViews 0Likes 0Comments

If you're a LinkedIn Premium member, you've likely already done the basic setup for Sales Navigator, but are you aware of its potential for organic lead generation? Follow these easy steps to start finding and developing prospects that will help grow your customer base in 2024. 1. Prepare your content. In order for this strategy…

COGO Digital Blend AI, November 2023

AI, Digital Blend, digital marketingNovember 7, 20231KViews 0Likes 0Comments

We're back with a new batch of Digital Blend AI, where the top experts in digital marketing share their tips and insights on AI-boosted strategies! TOP HEADLINES Everybody's doing it — A new report shows that nearly 90% of marketing teams are now using AI in some capacity. Let Google do the work — What…

COGO Digital Blend, Halloween 2023

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaOctober 31, 20233KViews 0Likes 0Comments

It's all treats and no tricks with this latest batch of Digital Blend, featuring all the expert digital marketing advice you need! THE BIG PICTURE Getting ready for 2024 — The end of 2023 is right around the corner; here are seven tips to clean up your website for the new year. An ad-free future —…

7 Tips to Prepare Your Website for 2024

Blog Content Development, Content Development, digital marketing, Web Services, WebsitesOctober 16, 20232KViews 0Likes 0Comments

With the end of 2023 quickly approaching, it's time to start thinking about year-end maintenance tasks for your website. So many parts of business websites get forgotten or put on auto-pilot, so it's important to comb through your site periodically and make sure that everything is current and working correctly. Here is a checklist to…

COGO Digital Blend AI, October 2023

AI, Digital Blend, digital marketingOctober 10, 2023886Views 0Likes 0Comments

If you're looking to build a winning digital marketing strategy, Digital Blend AI is here with all the news, tips, and tricks you need from the experts! TOP HEADLINES The rise of multimodal — The new version of ChatGPT does more than just respond to text prompts — it's a full multimedia powerhouse. Is AI…

AI for Digital Marketing, Part 4: Preparing for the Future

AI, Blog Content Development, Content Development, digital marketingSeptember 19, 20231KViews 0Likes 0Comments

Most of our AI for Digital Marketing series has been focused around the tools and skills that you need to navigate through the current AI marketing landscape, but of course AI is constantly evolving. This means that your approach to your marketing strategy also needs to be dynamic, especially when it comes to preparing your…

Author page: Peg McDermott

Peg McDermott

Here’s What You Need to Know About Google’s SGE in 2024

COGO Digital Blend AI, Late January 2024

COGO Digital Blend AI, January 2024

3 Ways to Focus Your Marketing Strategy for Maximum Impact in 2024

COGO Digital Blend, November 2023

These Are the Steps to a Winning LinkedIn Lead Gen Strategy

COGO Digital Blend AI, November 2023

7 Tips to Prepare Your Website for 2024

COGO Digital Blend AI, October 2023

AI for Digital Marketing, Part 4: Preparing for the Future

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