3 Ways to Focus Your Marketing Strategy for Maximum Impact in 2024

digital marketing, digital marketing strategyDecember 11, 20232KViews 0Likes 0Comments

This year we've all felt the acceleration of the evolution of digital marketing, and next year is set to progress at an even faster pace. With that in mind, it's crucial to dial in your efforts to make sure your content is reaching the right people, and that you're tailoring your strategy for maximum effectiveness…

COGO Digital Blend, November 2023

Digital Blend, digital marketing, SEO, web design, Website DesignNovember 28, 20232KViews 0Likes 0Comments

As we navigate through the holiday season, Digital Blend is here to help you find the best advice for a winning digital marketing strategy in 2024! WEB DESIGN The case for accessibility — Why accessible web design helps everyone, not just people with disabilities. Working with the pros — If you've hired a professional web design…

These Are the Steps to a Winning LinkedIn Lead Gen Strategy

Lead Development Strategy, lead generation, LinkedInNovember 14, 20233KViews 0Likes 0Comments

If you're a LinkedIn Premium member, you've likely already done the basic setup for Sales Navigator, but are you aware of its potential for organic lead generation? Follow these easy steps to start finding and developing prospects that will help grow your customer base in 2024. 1. Prepare your content. In order for this strategy…

COGO Digital Blend AI, November 2023

AI, Digital Blend, digital marketingNovember 7, 2023887Views 0Likes 0Comments

We're back with a new batch of Digital Blend AI, where the top experts in digital marketing share their tips and insights on AI-boosted strategies! TOP HEADLINES Everybody's doing it — A new report shows that nearly 90% of marketing teams are now using AI in some capacity. Let Google do the work — What…

COGO Digital Blend, Halloween 2023

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaOctober 31, 20233KViews 0Likes 0Comments

It's all treats and no tricks with this latest batch of Digital Blend, featuring all the expert digital marketing advice you need! THE BIG PICTURE Getting ready for 2024 — The end of 2023 is right around the corner; here are seven tips to clean up your website for the new year. An ad-free future —…

7 Tips to Prepare Your Website for 2024

Blog Content Development, Content Development, digital marketing, Web Services, WebsitesOctober 16, 20232KViews 0Likes 0Comments

With the end of 2023 quickly approaching, it's time to start thinking about year-end maintenance tasks for your website. So many parts of business websites get forgotten or put on auto-pilot, so it's important to comb through your site periodically and make sure that everything is current and working correctly. Here is a checklist to…

COGO Digital Blend AI, October 2023

AI, Digital Blend, digital marketingOctober 10, 2023692Views 0Likes 0Comments

If you're looking to build a winning digital marketing strategy, Digital Blend AI is here with all the news, tips, and tricks you need from the experts! TOP HEADLINES The rise of multimodal — The new version of ChatGPT does more than just respond to text prompts — it's a full multimedia powerhouse. Is AI…

AI for Digital Marketing, Part 4: Preparing for the Future

AI, Blog Content Development, Content Development, digital marketingSeptember 19, 2023959Views 0Likes 0Comments

Most of our AI for Digital Marketing series has been focused around the tools and skills that you need to navigate through the current AI marketing landscape, but of course AI is constantly evolving. This means that your approach to your marketing strategy also needs to be dynamic, especially when it comes to preparing your…

COGO Digital Blend AI, Mid-September 2023

AI, Digital Blend, digital marketingSeptember 13, 2023685Views 0Likes 0Comments

We're back with more Digital Blend AI, featuring all the news you need to know for building a solid digital marketing strategy in 2023 and beyond! TOP HEADLINES Coca-Cola's first AI drink — The soft drink giant releases a new flavor with the help of AI. PMax raises questions — There's a lot of hype…

COGO Digital Blend, September 2023

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaSeptember 5, 20232KViews 0Likes 0Comments

Here's the latest installment of Digital Blend, helping you create a winning digital marketing strategy for your business in 2023 and beyond! THE BIG PICTURE Deciphering customer intent — Why understanding what your customers are trying to do is key to giving them the best possible experience. Prepping for the holidays — With the 2023…

COGO Digital Blend AI, Late August 2023

AI, Digital Blend, digital marketingAugust 29, 2023743Views 0Likes 0Comments

We're back with more Digital Blend AI, featuring all the latest AI info you need to boost your digital marketing strategy! TOP HEADLINES Are jobs safe? — A lot of people are worried that AI will put them out of a job, but the outlook is more hopeful than bleak if you're ready to evolve…

AI for Digital Marketing, Part 3: Beyond ChatGPT and Midjourney

AI, Blog Content Development, Content Development, digital marketingAugust 23, 20231KViews 0Likes 0Comments

So far in our AI for Digital Marketing series, we've discussed mainstream tools like ChatGPT and Midjourney, that people are using to help them generate written content and graphics. These two aspects of AI get so much attention that many people don't realise they're just scratching the surface of what AI can do for them.…

Author page: Peg McDermott

Peg McDermott

3 Ways to Focus Your Marketing Strategy for Maximum Impact in 2024

COGO Digital Blend, November 2023

These Are the Steps to a Winning LinkedIn Lead Gen Strategy

COGO Digital Blend AI, November 2023

7 Tips to Prepare Your Website for 2024

COGO Digital Blend AI, October 2023

AI for Digital Marketing, Part 4: Preparing for the Future

COGO Digital Blend AI, Mid-September 2023

COGO Digital Blend AI, Late August 2023

AI for Digital Marketing, Part 3: Beyond ChatGPT and Midjourney

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