COGO Digital Blend, October 2022

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaOctober 4, 20223KViews 0Likes 0Comments

It's time for the latest edition of Digital Blend, where the top marketing experts give you advice on creating a winning strategy! THE BIG PICTURE Utilizing disruptive strategies - The way customers view, interact and accept brands is evolving, so it can be useful to learn how to build a disruptive marketing campaign. Be…

Google’s Vicinity Update: What Should YOUR Business Do About It in 2022?

local seo, Search Engine Optimization, SEOJanuary 11, 20223KViews 0Likes 0Comments

Last month, just as the holiday season was really picking up momentum, Google decided to release its largest local algorithm update in five years. The resulting shift in how listings were being ranked in local search results sent many businesses into a panic about how to adjust their SEO efforts accordingly, especially since Christmas and…

Website Speed: How It Affects SEO Marketing

Search Engine Optimization, SEO, Website Design, WebsitesDecember 13, 20213KViews 0Likes 0Comments

As search engines continue to prioritize user experience, how your website performs plays more and more of a role in your search engine rankings. Ranking algorithms are complex and sometimes difficult to understand as a whole, but here's how website speed on its own is a major SEO factor that can affect your entire digital…

The End of Google My Business – What It Means for YOUR Business

Google My Business, Inbound Marketing, Search Engine Optimization, SEONovember 18, 20216KViews 0Likes 0Comments

We're all used to Google's frequent algorithm and feature adjustments, but the recent announcement that Google My Business would be phased out in favor of the new Google Business Profile has left business owners wondering what will happen to their existing listings. Here's a rundown of the changes that will affect your account, and what…

Web Traffic Suddenly Dropped? Don’t Worry, It’s Not Just You

coronavirus, Inbound Marketing, online marketing, online marketing strategy, Search Engine Optimization, SEOAugust 23, 20218KViews 0Likes 0Comments

Over the past eighteen months, the pandemic has made business unpredictable at best. Most industries saw a sharp downward trend for a few months in the first half of 2020, but then as more and more companies recognized e-commerce as the way forward, online sales started to fill in the gap, and web traffic soared.…

How to Optimize Your Website for Conversions

online marketing strategy, Search Engine Optimization, SEO, web designMay 16, 20192KViews 0Likes 0Comments

Are you looking to develop a killer digital marketing program? This four-part series will help you with some tips for getting started. In part one, we're talking about optimizing your website for greater conversion rates.

What the Heck is Semantic Search and How Can It Help You?

digital marketing strategy, Google Analytics, online marketing strategy, PPC, Search Engine Optimization, SEOMay 23, 20181KViews 0Likes 0Comments

Semantic search can help you better target your customer in light of advancing search technology.

How to Level-Up Your SEO in 2018

Content Development, Google Analytics, Google Webmaster Tools, Search Engine OptimizationFebruary 21, 20182KViews 0Likes 0Comments

The SEO game is becoming increasingly sophisticated over time. The earth-shatteringly major Google algorithm updates are coming fewer and farther between, which is great. The trade-off, however, is that the smoother, more subtle changes to how search engines work mean that your approach to SEO also needs to be smooth and subtle. It also needs to be dynamic - gone are the days when you could just set things a certain way and forget about it for a while. To keep on top of today's search results, you need to be constantly re-evaluating your techniques, so here are some things to keep in mind over the course of 2018.

How Keywords Can Be a Big Key to Lead Generation for Small Business

Google Analytics, online marketing, Search Engine Optimization, SEOJanuary 31, 20183KViews 0Likes 0Comments

When it comes to generating leads for your website, high traffic is the main goal, right? Not necessarily. Imagine that you run a site aimed toward retirees, and you see that a lot of people are visiting the site, but when you look at your analytics, you discover that most of your visitors are teenagers. That's not going to lead to many sales! While having a high volume of traffic is certainly a good sign, big numbers are not enough to push your conversion rates higher - you want the right people coming to your site, the ones who are in the target market for your product or service. This is where keywords come into play.

Why is my SEO not working?

Search Engine Optimization, SEOJanuary 11, 20172KViews 0Likes 0Comments

The Future of SEO: Does it Look Like This?

Search Engine Optimization, SEOAugust 3, 20162KViews 0Likes 0Comments

Search engine optimization is always changing and evolving with the needs of website viewers and the way businesses chose to market online. Every year Google makes changes and the way SEO is done has to adapt.