Blog, LinkedIn, Search Engine Optimization, SEO, Social Media, Using Social Media for BusinessMarch 13, 20152KViews0Likes0Comments
Last week, we offered advice and tips related to website design spring cleaning. While a high quality design is sure to increase your chance of online success, there is one thing you need to remember: you still need people to visit your website.
Are you the hands on type? Or are you the type who would rather hire a professional to handle tasks you are not comfortable with? When it comes to search engine optimization (SEO), many people claim to know what the are talking about. However, only a few can really step up to the plate and hit a homerun in the clutch. These people are known as SEO experts.
When it comes to the wonderful world of search engine optimization (SEO), one thing always holds true: you never know what to expect next. If you are going to achieve success in this area of your business, you need to be flexible enough to roll with the punches.
When it comes to the wonderful world of SEO, there is no shortage of information and advice. That being said, there is something you need to know: relying on the wrong info could point your web property in the wrong direction.
All businesses with an online presence are trying to achieve the same basic goal - getting the largest possible captive audience so that the highest possible percentage of that audience will become (and remain) customers. Search engine optimization is one of the key ways to achieve this, because search engines are generally the first stop for people who are looking to purchase something or solve a problem. As such, the quest to rank high for particular search terms has become both an art and a science, with new techniques for optimization continually surfacing.
If you've been at all involved with your site's SEO over the past few years, it's likely that link building has been an important part of your overall online marketing strategy. This is because Google has always placed such great importance on how many external sites link back to yours, as a determining factor for how relevant and important your site is to your niche. However, with increasing improvements to the sophistication with which Google determines site ranking, there has been some talk that link building is no longer as important. But is that really the case?
You may be thinking that you don't have any need for blogging, or that the time it takes to write a post would outweigh any potential reward. Although there are certainly many ways to blog, a little can go a long way, and if you play your cards right, you'll see that even a small amount of blogging effort can yield some great search engine results.
As a search engine, Google has become increasingly sophisticated over the years. Back in the day, it was pretty easy to fool Google into thinking your site deserved to have a high ranking, and SEO developed as a technique for marketers to make sure that their sites came up as high as possible. Of course, not all sites that achieved high rankings deserved it - often the quality of a site had little to do with whether or not it ranked highly in search results.
Just as search engines update their algorithms from time to time, SEO as a marketing tool is constantly evolving. Practices that were both effective and encouraged five years ago are likely not the same ones you'd want to use on a website today.
2010 was a big year in terms of businesses starting to establish a social media presence, and 2011 expanded on that with an explosion in the number of businesses that started taking social media seriously as a marketing tool. Now that we've done an adequate amount of setting things up, it's time to start thinking of 2012 as the year when we really push forward and begin to innovate in terms of using social media in the best possible way, and customizing the experience so that each business is serving its own customers in a manner that suits their particular situation.