Let’s get right into it. For you, a quick beginner’s guide to search engine optimization:
Tip 1. Do a little keyword research before choosing one primary topic that is most essential to your message. When doing keyword research, long-tail keyword phrases will have more success than shorter, more generic keywords.
Tip 2. Mention keywords where they matter most (i.e. in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content).
Tip 3. Link to internal pages on your site.
Tip 4. Have nice permalinks instead of ugly ones: So instead of having a page’s URL be this:http://yoursite.com/?p=12 It should look more like this: http://yoursite.com/coolpage/
Tip 5. Remove anything that slows down your website.
Tip 6. Use keywords in your images. You can re-title the file name if it doesn’t reflect your main keywords (e.g. SEO-tips.jpg instead of: d1234.jpg).
Tip 7. Get involved on social media sites. The number of likes, comments, shares, +1s, replies is all being watched by Google.
Tip 8. Find out which blog post topics provide the best traffic then assign someone to write a blog post.
Tip 9. Keep growing the list of keywords and blog topics and assign an hour every month to review your rankings for each. Click here for the latest and most popular trending keywords and topics in most categories!
Tip 10. Customers will never search for what you want them to search for. Focus on what your potential customers areactually searching for, not what you want them to search for.How many of these tips are you already a pro at already? How many do you need to read again?
Search engine optimization is a powerful way to generate web traffic without having to pay for each individual lead. By identifying important, sales generating keywords and long-tail keyword phrases, you can locate all of the areas on your website and within your SEO strategy that could greatly improve your rankings.
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This blog was compiled by our staff writers. If you are looking for a solid inbound marketing strategy, contact us today for a free consultation, we are here to help! Follow @cogomojo on Twitter, the COGO Interactive Company Page on LinkedIn, and subscribe to our blog, for more tips and resources. Thank you for reading! Your support is very much appreciated.
