COGO Newsletter, February 2024

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaFebruary 20, 20243KViews 0Likes 0Comments

It's time for a fresh serving of the COGO Newsletter, featuring all the expert advice you need to take your marketing game to the next level in 2024! THE BIG PICTURE Shifting priorities — Why accessibility will become the foundation of marketing strategies in 2024. How to build trust — Maintaining trust with customers is…

Here’s What You Need to Know About Google’s SGE in 2024

AI, Search Engine Optimization, SEOFebruary 6, 20242KViews 0Likes 0Comments

Google's new Search Generative Experience is using AI to help enhance and improve the quality of its service. The goal is to help people get the information they're looking for faster, and to be able to elaborate on topics so that a session can take the user from an initial question, right through to followup…

COGO Digital Blend, Halloween 2023

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaOctober 31, 20233KViews 0Likes 0Comments

It's all treats and no tricks with this latest batch of Digital Blend, featuring all the expert digital marketing advice you need! THE BIG PICTURE Getting ready for 2024 — The end of 2023 is right around the corner; here are seven tips to clean up your website for the new year. An ad-free future —…

AI for Digital Marketing, Part 4: Preparing for the Future

AI, Blog Content Development, Content Development, digital marketingSeptember 19, 2023948Views 0Likes 0Comments

Most of our AI for Digital Marketing series has been focused around the tools and skills that you need to navigate through the current AI marketing landscape, but of course AI is constantly evolving. This means that your approach to your marketing strategy also needs to be dynamic, especially when it comes to preparing your…

COGO Digital Blend, September 2023

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaSeptember 5, 20232KViews 0Likes 0Comments

Here's the latest installment of Digital Blend, helping you create a winning digital marketing strategy for your business in 2023 and beyond! THE BIG PICTURE Deciphering customer intent — Why understanding what your customers are trying to do is key to giving them the best possible experience. Prepping for the holidays — With the 2023…

AI for Digital Marketing, Part 3: Beyond ChatGPT and Midjourney

AI, Blog Content Development, Content Development, digital marketingAugust 23, 20231KViews 0Likes 0Comments

So far in our AI for Digital Marketing series, we've discussed mainstream tools like ChatGPT and Midjourney, that people are using to help them generate written content and graphics. These two aspects of AI get so much attention that many people don't realise they're just scratching the surface of what AI can do for them.…

AI for Digital Marketing, Part 2: Fine-Tuning Your Approach to ChatGPT

AI, Blog Content Development, Content Development, digital marketingJuly 25, 2023857Views 0Likes 0Comments

In the first part of our AI for Digital Marketing series, we talked about using tools like ChatGPT to help with with creating written content. One of the issues that inevitably comes up with this is poor quality output, either in the form of inaccurate information, or results that sound like a computer wrote them…

AI for Digital Marketing, Part 1: Written Content

AI, Blog Content Development, Content Development, digital marketingJune 27, 20231KViews 0Likes 0Comments

AI is undoubtedly the fastest-growing aspect of business marketing in 2023. In this four-part series, we're going to look at some essential factors in your AI marketing strategy, along with potential pitfalls to avoid. The COGO blog was recently selected as one of FeedSpot's 100 Best Small Business Marketing Blogs, so today we're going to…

COGO Digital Blend, May 2023

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaMay 16, 20231KViews 0Likes 0Comments

It's time for another batch of expert advice from Digital Blend, with all the tips you need to help your business grow in 2023! THE BIG PICTURE The future of growth - As socioeconomic changes transform the business landscape, the way we measure business growth may have to be redefined. Slow and steady wins the…

Here’s What Your Business Needs to Know about ChatGPT

AI, Content Development, digital marketingMarch 7, 20231KViews 0Likes 0Comments

You've almost certainly already heard the buzz around ChatGPT, and how AI is already starting to transform the landscape of what it means to produce online content. However, there are a lot of misconceptions about what this groundbreaking technology can and cannot do, so as marketers it's important to understand the limitations of ChatGPT as…

Tag: ai marketing

Here’s What You Need to Know About Google’s SGE in 2024

AI for Digital Marketing, Part 4: Preparing for the Future

AI for Digital Marketing, Part 3: Beyond ChatGPT and Midjourney

AI for Digital Marketing, Part 2: Fine-Tuning Your Approach to ChatGPT

AI for Digital Marketing, Part 1: Written Content

Here’s What Your Business Needs to Know about ChatGPT

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