As ChatGPT and other AI platforms start to steal some of Google's search thunder, your SEO strategy will need to adapt accordingly.
The big question is, if people are asking AI to solve a problem they have, how do you get the AI models to recommend your business? Here are seven key techniques that will…
If you want your SEO strategy to perform well in 2025, it needs to be optimized for AI search.
AI-powered platforms and search engines are becoming more sophisticated every day, but they prioritise and retrieve information in a different way from algorithm-based search engines like Google. AI search relies on contextual understanding, so you'll need…
If you think you already know what ChatGPT is all about, you ain't seen nothin' yet.
The new OpenAI o1 model is the first version of ChatGPT that is capable of out-smarting humans in some areas of problem solving, and that means it's no longer merely an assistant — it's more like a strategist who can…
Most of our AI for Digital Marketing series has been focused around the tools and skills that you need to navigate through the current AI marketing landscape, but of course AI is constantly evolving. This means that your approach to your marketing strategy also needs to be dynamic, especially when it comes to preparing your…
So far in our AI for Digital Marketing series, we've discussed mainstream tools like ChatGPT and Midjourney, that people are using to help them generate written content and graphics. These two aspects of AI get so much attention that many people don't realise they're just scratching the surface of what AI can do for them.…
In the first part of our AI for Digital Marketing series, we talked about using tools like ChatGPT to help with with creating written content. One of the issues that inevitably comes up with this is poor quality output, either in the form of inaccurate information, or results that sound like a computer wrote them…
AI is undoubtedly the fastest-growing aspect of business marketing in 2023. In this four-part series, we're going to look at some essential factors in your AI marketing strategy, along with potential pitfalls to avoid. The COGO blog was recently selected as one of FeedSpot's 100 Best Small Business Marketing Blogs, so today we're going to…
You've almost certainly already heard the buzz around ChatGPT, and how AI is already starting to transform the landscape of what it means to produce online content. However, there are a lot of misconceptions about what this groundbreaking technology can and cannot do, so as marketers it's important to understand the limitations of ChatGPT as…
