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Peg McDermott
Social networking is a great method that you can use to bring in new subscribers and build a responsive mailing list. It is fast becoming a standard in the way that individuals and businesses communicate with each other. It is literally changing the way we 
connect and interact with like-minded people.
One of the most effective methods that you can use to build your list is article marketing. It provides your business with the perfect online platform and can help you reach your target audience in a way that lets you share your knowledge and position 
you as an expert in your market at the same time. When utilized properly article marketing is an incredibly effective strategy that anyone can use to grow their list
I often look to other seasoned marketers for guidance and insights and one of those mavens is Marcia Yudkin. See below for what she had to say about building trust with customers:
Today’s CEO is not social. So says Forrester Research’s CEO George Colony. Very few of the CEOs at top companies in the U.S. and the rest of the world have any material presence on the popular social media sites. Read more
Social media got a lot of attention at this year's annual conference of the Association of National Advertisers. LOTS of interest but still need "schooling on the do's and don'ts of social media."
I've shared many times on the importance of a well-optimized web presence. Building a great website or social marketing 
campaign with no SEO strategy or plan is a waste of precious marketing dollars and time. The following tips, courtesy of Hubspot.com, outline some simple strategies any small business can follow to make sure their site is seen - and ranked - by the search engines:
6.) Business Exchange – Network with Industry Leaders and Become the Thought Leader
5) SlideShare – Present Your Business to the World
4) StumbleUpon – Traffic Generating Community