With the new year here, it is safe to say that you have a lot of hope for the future of your business. While there are sure to be challenges in 2015, if you play your cards right you know you are in position to do big things.
As a small business owner, you are well aware that you can get a lot of “bang for your marketing buck” by focusing on social media. Like many, you may spend most of your resources on Facebook, Twitter, and LinkedIn. While these may be the three biggest social media platforms, at least from a marketing potential perspective, there is another to consider: Instagram.
Do you have an annual marketing strategy and plan in place? This is a “yes or no question” that should have a “yes or no answer.”
Do you have a strong Twitter presence? Are you hoping to use this social media service to increase sales and profits in the near future? If you answered yes to these questions, it is time to consider all your options.
Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.
With the final month of the year upon us, small businesses (as well as larger organizations) the world over are reviewing the past and looking toward the future.
It does not matter if you have been using Twitter as a marketing tool for many years or have yet to create an account, this can be a powerful part of your social strategy. While some companies have achieved great success with their Twitter marketing strategy, others continually come up short. If you want to make the most of your time on this social media service, here are three mistakes to avoid at all costs:
When it comes to marketing your company, product or service, there is nothing more important than knowing your audience.
You don’t have to spend a single cent to take advantage of the power of LinkedIn. You can use the biggest networking site in the world, free of cost, to connect with others as a means of boosting your business.
As a small business owner or marketing professional, you are well aware of the power of Facebook (as well as other social media services). But there is a big difference between being aware of the benefits and taking full advantage.