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COGO Newsletter, February 2024

It's time for a fresh serving of the COGO Newsletter, featuring all the expert advice you need to take your marketing game to the next level in 2024! THE BIG PICTURE Shifting priorities — Why accessibility will become the foundation of marketing strategies in 2024. How to build trust — Maintaining trust with customers is…

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7 Tips to Prepare Your Website for 2024

With the end of 2023 quickly approaching, it's time to start thinking about year-end maintenance tasks for your website. So many parts of business websites get forgotten or put on auto-pilot, so it's important to comb through your site periodically and make sure that everything is current and working correctly. Here is a checklist to…

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AI for Digital Marketing, Part 4: Preparing for the Future

Most of our AI for Digital Marketing series has been focused around the tools and skills that you need to navigate through the current AI marketing landscape, but of course AI is constantly evolving. This means that your approach to your marketing strategy also needs to be dynamic, especially when it comes to preparing your…

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