Learn how to spot, stop, and prevent click fraud in PPC campaigns, covering symptoms, recovery steps, and long-term strategies to protect your ad budget.
We've talked before about how Facebook and Instagram ads can be hit-or-miss in 2024. It's a problem that marketers have been complaining about more and more.
Well, Meta finally seems to have taken notice and has decided to lend a helping hand. If you've been looking for ways to boost performance and engagement for your…
For many years, when people talked about "paid ads", that automatically meant Facebook ads.
For a lot of businesses, Facebook is still the default for advertising online. Does it still makes sense to give Facebook ads priority in 2024, though? Here are some things to consider.
2024 is not 2014
Facebook ads worked really well…
For many years, when people talked about "paid ads", that automatically meant Facebook ads.
For a lot of businesses, Facebook is still the default for advertising online. Does it still makes sense to give Facebook ads priority in 2024, though? Here are some things to consider.
2024 is not 2014
Facebook ads worked really well…
Just as digital marketing is a constantly-changing landscape, social media evolves right along with it. As an integral part of any online marketing plan, your social media strategy needs to take into account all the latest best practices, as well as modifying your content to keep up with what audiences expect in 2019. With that in mind, here are a few things you need to prioritize.
Over the past year or two, you may have seen reports that Facebook usage is declining. Although the social network does have its issues and young people in particular are trying other sites and apps, it's important to remember that even now, the number of monthly active user on Facebook is still increasing, and with nearly two-thirds of Americans still using Facebook on a regular basis, those are numbers that digital marketers absolutely can't ignore.
Keeping on top of digital advertising is a constant struggle. Trends and technologies progress quickly, to the point where you have to try to stay ahead of the curve just to keep up with the current pace. With that in mind, here are five digital advertising trends that you need to be moving forward on right now if you want to be at the top of your game heading into 2019.
It seems like Facebook is constantly rolling out new features, so last year when they took a page out of Snapchat's book and unveiled Stories, the format was already familiar to a lot of users, especially the younger generation. What was a little unexpected, though, was the rollout a few months ago that made the Stories feature available to Facebook business pages. A lot of businesses still haven't quite figured out what to do with their Stories yet, but it's a great opportunity to start experimenting with the new wave of visual online marketing.
Facebook marketing, much like Google ranking, is subject to ever shifting algorithms and changes in the marketing landscape. As recently as a couple of years ago, simply posting things on your Facebook page was often enough to get people visiting your site and considering your products and services. Nowadays, not so much. Organic reach on most social sites is being deliberately throttled, which now corners businesses into relying on sponsored posts and column ads in order to find their target audience. It's not all bad news, though - if you know how to craft a good Facebook ad, you're well on your way to getting much better reach than you ever did organically. But what makes a good Facebook ad in 2018?