Explore the psychology behind effective lead generation and learn how to build trust, increase conversions, and create lasting connections with your audience.
If you're a LinkedIn Premium member, you've likely already done the basic setup for Sales Navigator, but are you aware of its potential for organic lead generation? Follow these easy steps to start finding and developing prospects that will help grow your customer base in 2024.
1. Prepare your content. In order for this strategy…
SEO is never a marketer's favorite task. It's known for being complicated, tedious, and never-ending, but AI is starting to shoulder some of the burden. Here are the top AI SEO tools that will not only make your life easier, but help your website rank higher for your target keywords.
Surfer SEO - For those…
Local SEO is an essential aspect of any digital marketing strategy. Optimizing your company's online presence to improve its visibility in local search results can bring awareness of your products and services to the exact people who are most likely to become loyal customers. But with Google's never-ending changes to its ranking algorithms, how do…
No one goes into business wanting to alienate customers, so the first time you discover a negative review on your Google Business listing, it can be upsetting. You might feel the 1-star rating is unfortunate, undeserved, or even worse, the review might be from someone who's not even a customer of yours. All of this can…
Google is perpetually rolling out new features for Business Profiles, but some are more useful than others, and a recent upgrade to the chat functionality could be a real game-changer in terms of being able to communicate quickly with potential customers.
As all business owners are aware, delays in communication lead to loss of revenue,…
Welcome back to latest installment of Digital Blend, featuring tips and tricks from the experts who can help boost your digital marketing efforts!
THE BIG PICTURE
The 7 key factors for digital marketing success - Follow these steps to take your marketing strategy to the next level in 2022.
Tailoring your strategy for your brand…
This is it, the final Digital Blend of 2021, featuring the expert digital marketing tips and tricks that will give you a head start on 2022!
THE BIG PICTURE
Marketing predictions for 2022 - Ten growth marketing experts share their 2022 new year's marketing resolutions, as well as the growth trajectories they predict for the…
Sometimes we get so caught up in the front-end aspects of marketing, we forget that the whole point is to drive conversions. Beautiful Instagram posts and a well-designed website are certainly important weapons in your marketing arsenal, but chat is seen as less glamorous and often gets neglected. Here are some reasons why your business should immediately start using chat to speak to potential customers.
In the first four parts of this series, we've talked a lot about how to bring in new direct customers. These are people who heard about your business either through your marketing campaigns, or through some other kind of exposure, perhaps on your social media accounts or elsewhere on the internet. This method of acquiring customers can be quite labor-intensive, not to mention expensive, and when you factor in attrition, sometimes businesses find that they're lucky if they get any growth at all past a modest user base.
It's no secret that where modern marketing is concerned, digital is where it's at. Over the past twenty years or so, companies have slowly shed their traditional marketing tactics in favour of email, web advertising, and more recently, social media.
That said, enough time has passed since the dawn of digital marking that it is no…
In the first two parts of this series on digital marketing, we discussed changes you can make to your website, and to the content you share online. Today, in part three, we'll talk about nurturing leads through email campaigns.