Why You Must Think Before You Tweet!

blogging, Facebook, Google+, Pinterest, Social Media, Social Policy, twitter, Using Social Media for Business, websiteSeptember 17, 2013964Views 0Likes 0Comments

The concept of a social media crisis is nothing new. Tales of people saying regretful things on the internet are nearly as old as the internet itself. The snag with online foot-in-mouth syndrome, however, is that unlike in real life, the things you say online continue to live on forever. Even if you delete the text in question, if someone has already drawn attention to it and reposted it, that text can still be spread around and read by countless numbers of people, long after you unsuccessfully tried to take back what you said.

What the Recent Facebook News Feed Changes Mean for Your Business

Facebook, Social Media, Using Social Media for BusinessSeptember 10, 2013348Views 0Likes 0Comments

If there's one thing we can always count on, it's that Facebook will keep changing things, and the most recent set of changes involves how the news feed algorithm decides what stories to show at the top of a user's feed page. Previously, the average Facebook user read 57% of the stories in their news feeds, but older content got lost in the shuffle as users failed to scroll down far enough to see the other stories.

5 Tips to Build Your Pinterest Following

marketing strategy, Pinterest, Social Media, Using Social Media for BusinessSeptember 4, 2013521Views 0Likes 0Comments

Pinterest is one of those growing social networks that's still somehow elusive to many people. Sometimes, if the nature of your product or service isn't particularly visual, it can be difficult to see how to create boards with compelling content, and to build a following for those boards. If you've been having trouble getting your pinterest account to grow, here are five ways you can help get the ball rolling.

Is It Time to Refresh Your Social Media Accounts?

Facebook, Google+, marketing strategy, Pinterest, Social Media, twitter, Using Social Media for BusinessAugust 27, 2013661Views 0Likes 0Comments

We all know the importance of periodic website redesign. Over time, you'll find that your site has outdated contact information, old photos that need updates, or design features that do not reflect current standards. However, though most of us keep up with our websites, often we don't give the same attention to our social media accounts.

Using Twitter as a Conversational Marketing Tool

marketing strategy, Social Media, twitter, Using Social Media for BusinessAugust 20, 2013552Views 0Likes 0Comments

Twitter, perhaps more than other social networks, has somewhat of a reputation for marketing spam. Quite often you'll see companies using their Twitter accounts for nothing but self-promotion, to the point where the entire tweet stream becomes tantamount to spam. Not surprisingly, this is a good way to lose followers fast, and what these companies are not realizing is that there's a reason the word "social" is the first part of social media. Here's how you can avoid making the same mistake.

Is a Niche Social Network Worth Your Time?

marketing strategy, Social Media, Using Social Media for BusinessJuly 17, 2013531Views 0Likes 0Comments

Marketing over social media, like most online endeavors, is less a monetary investment, and more an investment of time and effort. It takes work to keep up with Facebook, Twitter, Google+, Pinterest, or however many other social networks you belong to, and keeping those conversations going strong is the key to making the effort worth it. So when you run across a new smaller, niche social network that seems like it could be promising for your business, it can be difficult to decide what to do. Do you really have time to be taking on another set of social media responsibilities? On the other hand, could a social network more tailored to your specific audience be exactly the boost your strategy needs?

Making the Most of Your LinkedIn Page

Social Media, Using Social Media for BusinessJune 25, 2013319Views 0Likes 0Comments

For many years, it seemed like LinkedIn cruised along without making many changes. As a result, many people, both on a personal and business level, set their accounts up and then left them to stagnate. Over the past year, however, LinkedIn has made a lot of improvements to the site, so if you haven't updated your profile in a while, now is a great time.

We've seen the pattern time and time again: companies that incorporate a personal factor in their online marketing often see a significant boost in their business, and adding that human element can help build customer trust and loyalty. People like to know that they're dealing with other people rather than a nameless, faceless brand, so a personal touch can really be a plus. On the other hand, too much of a good thing can be overkill, and it's important to understand where the boundary is between coming across as warm and helpful, versus sabotaging your brand message with too much personal information. Here are three tips to help you maintain a balance.

Are You Thinking About 2013 Yet?

marketing strategy, Social Media, Social PolicyNovember 6, 2012464Views 0Likes 0Comments

It may only be November, but with the holiday rush getting ready to overwhelm us all, 2013 will be here before we know it. That means that now is the time to start looking at the marketing strategies that did and didn’t work for your business in 2012, and plan for the changes you’ll need to make in the new year to continue moving forward.

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