Last week, we talked about how to create a successful social media strategy. With that advice guiding you, it is safe to assume that you have a basic idea of how to get started.
Today, we are going to continue with our “online marketing spring cleaning” series. If you have not been keeping up, be sure to check out our recent pieces on website design and search engine optimization.
By: Peg McDermott. 
Many organizations have come to realize the benefits of creating a LinkedIn Company Page. This provides the opportunity to share information on everything from what the company does to who works there to job opportunities and much more.
Many organizations have come to realize the benefits of creating a LinkedIn Company Page. This provides the opportunity to share information on everything from what the company does to who works there to job opportunities and much more.
By: Peg McDermott. Are you currently using LinkedIn to prospect for leads? If not, you are missing out on a huge opportunity. With hundreds of millions of users, the more time you spend on this social site the better chance you have of connecting with professionals who could benefit from using your products and/or services.
By: Peg McDermott. Are you taking full advantage of the power of LinkedIn? Those who have harnessed this power are using the social networking site to generate qualified leads on a regular basis.
When it comes to building brand awareness, social media is often times the first strategy that many companies consider. Furthermore, most are beginning to understand the benefits of using LinkedIn.
Have you put any thought into taking your social media strategy to the next level? While you may be a bit behind the competition, it is never too late to get started.
It is one thing to setup social media profiles for your business. It is another thing entirely to implement a successful strategy that you can rely on, day in and day out.
Are you interested in becoming more active with social media? Do you have questions about how to get started or how to take your strategy to the next level? If you answered yes to either of these questions, you are not alone. Despite the fact that social media marketing has taken off over the past few years, there are millions of organizations that have yet to get involved.
With Halloween quickly approaching, you may have been caught off-guard when it comes to taking advantage of the marketing opportunities in the year's spookiest holiday. No need to be afraid, though - there are still a few things you can do this week to capture the attention of your audience (and hopefully not scare them away!).
When you first start using social media to reach out to your audience, usually one particular social network stands out as being right for your business. For some businesses, Facebook seems like a natural choice; for others, it may be Twitter or Pinterest or another social media site.
Facebook and Twitter are always there. You can pop in and check your accounts, disappear for a couple of weeks, and when you come back, everything is just how you left it, people carrying on the global conversation without you. What you're not seeing, however, is what your silence is costing you in followers and potential customers. Here are some reasons why it's important to stay consistently active on your social media accounts.