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WHERE BUSINESSES GO TO GROW

COGO Digital Blend, November 29th, 2021

Here’s the latest edition of Digital Blend, navigating the holiday season with tips and tricks from the experts who know how to build a solid digital marketing strategy!


WEB DESIGN

Why great design should be a priority – If you want customers who stick around and take you seriously, here’s why great web design needs to be high on your priority list.

The importance of a well-rounded team – Web development is not a monolith, it’s a complex tapestry of factors that have to work well in conjunction with each other. Your development team needs to reflect that.

Website design trends for 2022 – These are the visual aesthetics that will be making the biggest impact in the coming year.


OPTIMIZATION

Local SEO for multiple locales – If ‘local’ means more than one place for your business, does it make sense to create separate articles for each location?

Earn your website a passing grade – Google’s Core Web Vitals are the benchmark for high-performance web design; these are the elements your business website must have.

The benefits of going organic – Organic SEO helps your site rank higher in search without the need for expensive pay-to-play solutions – here’s how this can work for businesses on a budget.


TRAFFIC AND GROWTH

The end of Google My Business – as Google shifts its focus to the new Google Business Profile, here are the ways that business owners will be affected.

The silver lining of Covid-19 – Businesses who were forced online at the beginning of the pandemic share how their businesses have grown and evolved since March 2020.

Not all backlinks are equal – Backlinking is a solid traffic strategy, but make sure you understand which page locations have the highest value.


JUST FOR FUN

Alternative social media holidays – If the old standards aren’t enough for you this holiday season, here’s a list of other holidays that your business can celebrate on social media.

COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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