When you finally make the decision to use Facebook for your business, there will be a lot going through your mind as you stare at your page, wondering what you should do next.
Just like other aspects of your online marketing plan, you need a strategy for moving forward. At the same time, you don’t want to think too much, as this could hold you back from ever taking the leap.
The following five tips will help you generate successful Facebook posts from day one:
1. There is more to Facebook than words. Engaging copy is a must, but there is nothing more important than using images and video from time to time. This is what will really attract people to your page, and hopefully keep them around for a while.
2. Start a conversation. While there is nothing wrong with providing high quality information, you will want to start a conversation with your audience whenever possible. This is accomplished easily enough by asking questions and requesting feedback on particular products and services.
3. Track what is and is not working. Does a particular type of post seem to elicit the best response? Does another type of post always fall flat? Pay attention to how each post performs, diving into the detailed statistics that are available to you.
4. Timing matters. You have a better chance of engaging your target audience when you make posts related to current events, industry happenings, holidays, and other key talking points. Get creative as you search for topics of discussion, as you never know what will pique the interest of your readers.
5. Use links to your advantage. Engagement on your Facebook page is a big deal, however, you must consider the fact that driving traffic back to your primary website is every bit as important. Through the use of regular linking, you can send Facebook visitors to your website in hopes of converting them to customers.
Regardless of your industry, company age, or social media experience, you realize that using Facebook could be good for business. You also realize that getting started and doing things the right way is easier said than done.
The five tips above will help you better understand how to craft posts for your company’s Facebook page. If nothing else, take the time to create your page and make a few posts. Once you get your feet wet you will feel better about what the future holds.
