Content marketing is the “flavor of the month” and there is no reason to believe this is going to change anytime soon.
There are a few changes you can make if you have yet to experience high level results from your content marketing strategy. Here are five ideas to consider:
1. Use infographics. When you think of content don’t focus solely on text. The use of infographics allows you to combine text with images, attracting a larger audience. Best yet, these posts have a much better chance of going viral.
2. Take a unique stance. If you continue to rehash the same content as your competitors, you cannot expect to make much progress. Say something unique. Say something that is going to get people talking.
3. Take note of what is and is not working. With a corporate blog, for example, you should track how much traffic each post generates. Along with this, focus on how long people are staying on the page, where they are coming from, and of course, how many visitors are converting into customers.
Once you know what is working, you can adjust your approach accordingly to take full advantage.
4. Enlist the help of others. Although you may feel compelled to create all the content, don’t be shy about handing this task over to somebody else within your organization or a freelance writer. By doing so, you can add a fresh voice (or voices) to your content. This can go a long way in keeping things unique, which attracts a larger audience.
5. Focus on quality over quantity. Don’t get caught up in thinking you have to produce a particular amount of content every week. Instead, focus your time and energy on creating high quality content that has the best chance of converting. Your readers want to learn something from you, even if it only means you are providing them with content once a week.
With these five tips guiding you, it will not be long before you see major improvements within your content marketing strategy.
If you are going to spend time on this part of your business, you might as well do things the right way. The more you experiment the more you will learn. And the more you learn the better chance you have of generating the best results possible.
Content marketing is the “in thing” and you need to get in on the action.
