This year, business will be under more pressure than ever to adapt to the highly competitive and constantly evolving world of social media marketing. While the ever-shifting algorithms and decline of organic engagement present challenges, the social media space also offers brands a valuable opportunity to interact with both new and existing customers. With…
It's a brand new year, and a brand new opportunity to build a killer digital marketing strategy! Here are the best tips from experts who know the game inside and out.
BIG-PICTURE MARKETING PERSPECTIVES
From smarter AI adoption to better transparency, these are the 5 essential priorities for marketers in 2025.
In this tumultuous marketing…
How did things go for your business in 2024? Did your marketing strategy work out the way you hoped?
If the answer is no, that's understandable. It was a tumultuous year for digital marketing, with everything from AI tech developments to search engine algorithm updates catching everyone off-guard. Some businesses are still reeling from…
2024 has certainly been an interesting and complex year for digital marketers, and 2025 is shaping up to redefine a lot of what digital marketing even means for businesses.
AI is constantly bringing new capabilities and challenges to the landscape, while small brands continue to search for ways to compete with bigger names for the…
It's our last roundup up of 2024! Get ready to start 2025 on a strong note, with top advice from the best digital marketing experts out there. Happy Holidays!
BIG-PICTURE MARKETING PERSPECTIVES
If you're going into the new year with a modest budget, your business can still build a strong digital marketing strategy.
The current…
It's one of the golden rules of digital marketing: content is king.
This rule has not faded over time, and in fact with search engines perpetually finding newer and better ways to tackle spam and other low-quality offerings, high-quality content is arguably more important than ever.
That said, the content game has also become more…
The holiday season is upon us! It's time for a strong finish to the year with the best digital marketing strategy advice, as you prepare your business for 2025!
BIG-PICTURE MARKETING PERSPECTIVES
Tired of the constant onslaught of new technologies? If you want to get back to basics, here are some old-school marketing tactics that…
Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025!
BIG-PICTURE MARKETING PERSPECTIVES
If you're already starting to think about your marketing strategy for next year, you're…
It's a new season and a new chance to integrate AI into your digital marketing strategy, with the latest edition of the COGO AI Newsletter!
TOP HEADLINES
A threat to Google? — Perplexity AI is challenging everything we think we know about the future of search engines, and it could be a true game-changer.
The…
Need some solid digital marketing strategies? The COGO Newsletter is back with advice from top industry leaders!
WEB DESIGN
Build your toolbelt — 16 web design resources to help you make a powerhouse business website.
Telling a visual story — Why design is important to make the most of content marketing.
Are you scaring off…
We're back with more from the COGO AI Newsletter, featuring all the advice you need from experts who know how to integrate AI into a digital marketing strategy!
TOP HEADLINES
Better than ever — Google's AI Overviews now overlap more with organic search results.
Fabrication blunder — Lionsgate parts ways with a marketing consultant after…
We're back with more from the COGO AI Newsletter, featuring all the advice you need from experts who know how to integrate AI into a digital marketing strategy!
TOP HEADLINES
Better than ever — Google's AI Overviews now overlap more with organic search results.
Fabrication blunder — Lionsgate parts ways with a marketing consultant after…
